New franchise office boosts Long Realty’s presence in the Phoenix area

Long Realty Company, Southern Arizona’s largest residential real estate brokerage, continues to expand its footprint across greater Phoenix by adding another franchise office, focused on the East Valley area.

Canyon Sky Realty was founded in January 2020 (“just before the world shut down,” said owner/broker Jessica Noble); Canyon Sky joined the Long Realty family of franchise offices, becoming Long Realty Canyon Sky. The office currently fields eight agents, “but we’re planning to grow,” Noble said.

Jessica Noble

Specializing in residential real estate, Long Realty Canyon Sky works with clients across the spectrum, from first-time buyers and sellers to seasoned investors. Among the communities served: Scottsdale, Fountain Hills, Mesa, Gilbert, Gold Canyon, Tempe, Queen Creek and San Tan Valley. 

The new office brings the number of Long Realty franchises to 24. With another 17 company-owned offices in the mix, Long Realty’s market presence and support are available virtually everywhere in the state. 

Franchise offices are independently owned and operated but gain reach and impact by allying with Long Realty, a Berkshire Hathaway affiliate. Benefits of franchising include access to the company’s leadership, cutting-edge information technology and marketing tools, training, referrals and name recognition. 

“I looked at other franchise offers but Long Realty was definitely the best,” Noble said. “Many folks have been with the company for 10 or 20 years. In this industry, that kind of longevity is rare and impressive, and the company itself is great.”

An Arizona native, longtime East Valley resident and graduate of Arizona State University’s W.P. Carey School of Business, Noble started in real estate in 1996, working in title and escrow for a leading nationwide escrow company. In 2008 Noble obtained her real estate sales license, moving up to a broker license in 2015. 

She holds five professional designations: e-PRO (digital marketing); Performance Management Network (PMN); Accredited Buyer’s Representative (ABR); Certified Risk Management Specialist (rCRMS); and Graduate, REALTOR® Institute (GRI). 

“Jessica and Long Realty are a perfect fit,” said Ann Sullivan, Long Realty’s senior vice president of franchise and business growth. “She’s already had phenomenal success in the East Valley and knows the territory. Franchising with our company is a win-win opportunity for all of us.”


For more information about Long Realty Canyon Sky contact Jessica Noble at or (480) 518-0448. The address is 4711 E. Falcon Drive, Unit 322, Mesa, AZ 85215.

To learn more about franchising opportunities with Long Realty Company, contact Ann Sullivan, senior vice president of franchise and business growth, at or (520) 906-9900.

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Adding two new franchises, Long Realty grows brand in Phoenix 

Never one to rest on its laurels, Tucson-based Long Realty Company grows its brand—and its market coverage—in the greater Phoenix area with the addition of two franchise offices: Long Realty Old Town and Long Realty Unlimited.

April Mauch,
owner /
designated broker

Located in the heart of Scottsdale, the Old Town office will concentrate on that market, at least to start. The Unlimited office, in Surprise, will focus on the northwest side of greater Phoenix (including Surprise, Sun City and Sun City West) but will field agents across the Valley.

Franchise offices are independently owned and operated but draw on the considerable support and exposure of Long Realty Company, a Berkshire Hathaway affiliate. Benefits of franchising include access to Long Realty’s leadership, cutting-edge information technology and marketing tools, training, referrals—and the name recognition of Southern Arizona’s leading residential real estate company.

The new offices bring the number of Long Realty franchises to 23; added to its 17 company-owned offices, Long Realty enjoys a powerful market presence virtually everywhere in the state.

Aaron Rivera,
co-owner / manager / designated broker

A one-person—herself—shop for the moment, Long Realty Old Town owner and designated broker April Mauch said her plans include bringing onboard about 10 agents within the year. “I plan to focus on Scottsdale at first,” Mauch said. “But as we grow, we’ll have agents working in every part of the Valley.”

Mauch said she aims to list a broad spectrum of properties, at price points from “about $600K to the multimillion-dollar luxury market.” While new to franchise ownership, Mauch is no stranger to Long Realty’s core values and operations: during a 10-year realty career, she worked with several of the company’s Phoenix-area franchisees.

“It’s a perfect fit,” she said. “I believe in giving back to the community and acting as a guide and advocate for my clients. Long Realty has the same philosophy.”

Norma Rivera,

Living up to its name, Long Realty Unlimited plans to be just that. “We chose that name on purpose,” said co-owner and sales agent Norma Rivera. “Our agents hate labels, because they limit what people expect. We intend to cover all niches, all across the Valley.” The brokerage has 17 licensed agents on its roster.

Why franchise with Long Realty? “The brand has national reach and national name recognition,” said Aaron Rivera, Long Realty Unlimited’s co-owner, manager and designated broker. “Long Realty Company is also part of HomeServices of America.” HomeServices of America, a Berkshire Hathaway affiliate, is a one of the country’s leading residential real estate companies. (Aaron Rivera and Norma Rivera are business partners but not otherwise related.)

Plus, the support Long Realty provides its franchisees is “definitely cutting-edge,” he said. “Technical support, outreach, brand recognition—it’s the best in the industry. It’s a good culture, too, with top agents working together as a team.”

“We did our due diligence,” Norma Rivera added. “We had other franchising options, but Long Realty believes in the same things we do.”

“We’re excited to welcome these wonderful offices into the Long Realty family of franchisees,” said Ann Sullivan, senior vice president of franchise and business growth. “The Phoenix-area market is among the fastest-growing in the country, and we intend to grow along with it. Long Realty Old Town and Long Realty Unlimited have the expertise, local knowledge and roots to help us do just that.”

And, she added, “Franchising with our company brings independent brokerages the tools and global connections to grow right along with us. Everybody wins.”


To learn more about franchising opportunities with Long Realty Company, contact Ann Sullivan, senior vice president of franchise and business growth, at or (520) 906-9900.

Long Realty Old Town
April Mauch, owner/designated broker
6991 E. Camelback Rd., Suite D-300
Scottsdale, AZ 85251
(480) 256-8802

Long Realty Unlimited
Aaron Rivera, co-owner/manager/designated broker
14300 W. Bell Road, Suite 268
Surprise, AZ 85374
(602) 619-7467

Norma Rivera, co-owner/agent
(602) 820-1983

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Big honors for two of Long Realty Company’s finest

Recently honored at Long Realty Company’s annual recognition event were two longtime company stalwarts, who won kudos—and prestigious awards—for outstanding community service and professional achievement. The awards were announced March 15.

The Samuel H. Woods Community Service Award for 2023 went to Cindie Wolfe, a sales agent with the company’s Oro Valley office. Receiving the Barrington L. Long Lifetime Achievement Award for 2023 was Rosey Koberlein, Long Realty’s acclaimed just-retired senior executive.

Cindie Wolfe – Samuel H. Woods Community Service Award recipient.

The Samuel H. Woods Community Service Award: Cindie Wolfe

The award recognizes a sales associate or employee who best exemplifies a commitment to community involvement and “service above self” while inspiring others to do the same. It is named for Samuel H. Woods, a Long Realty member noted for his dedication to helping others.

Wolfe was selected for the award to acknowledge her contributions of time, service, and funds to a host of community organizations. Just a few of her many activities:

  • six years’ membership on the board of Ben’s Bells Project, a nonprofit organization promoting kindness throughout Tucson and neighboring cities
  • support for the Bald Beauties Project, as a major funder and member of the board. The group was founded to help children and youth who have lost their hair owing to chemotherapy
  • three years’ sponsorship of More Than A Bed, supporting children in foster, kinship and adoptive families, including congregate-care settings.

In announcing the award, Long Realty president KC Woods noted that Wolfe’s selflessness also operates “on a smaller scale, within the walls of her office and of this company. She is giving of her time, knowledge, and expertise to all in need.”

Licensed since 2002, Wolfe holds four professional credentials: Certified Residential Specialist (CRS); Accredited Buyer’s Representative (ABR); Graduate, REALTOR® Institute member (GRI); and e-PRO (expertise in online and digital marketing). She is a member of the 1926 Circle of Excellence (Gold level) for 2023—a Long Realty honor reserved for the company’s highest-performing sales associates.

Rosey Koberlein – Barrington L. Long Lifetime Achievement Award recipient.

The Barrington L. Long Lifetime Achievement Award: Rosey Koberlein

Named after Barrington L. Long, president and owner of Long Realty from 1952 to 1980 and son of company founder Roy H. Long, the award is presented to a Long Realty associate whose life and character have made a significant and lasting impact on the field of real estate, earned the respect and admiration of professional peers and repeatedly inspired others to excel.

After a career spanning more than three decades, Koberlein’s leadership footprints are widespread in the local community and throughout the real estate industry, as a speaker and thought leader. Joining Long Realty in 1991, she moved through a series of branch and senior-management positions. In 1998 she was named general manager and rose to president and CEO of Long Companies in 2004.

In her final position—chairperson of Long Companies—Koberlein focused on strategic planning for the company’s direction and growth.

Over the course of her career Koberlein has won too many kudos to list. Among recent accolades:

  • Included in the Swanepoel Power 200 (SP200) Most Powerful People in Real Estate list (2014 through 2020)
  • AZ Big Media listed her among 50 Most Influential Women in Arizona (2015)
  • Named Woman of the Year by Greater Tucson Leadership (2015)
  • Named an “Iconic Leader” by RISMedia Real Estate (2018)
  • Named to the 2021 RISMedia Real Estate Newsmakers Hall of Fame.

She is a key instructor for MAESTRO, a leadership training program offered by Leading Real Estate Companies of the World. LeadingRE is a global consortium of some 550 independent residential brokerages.

“Each in their own way, Rosey and Cindie are magnificent examples of our core values,” said Reneé Gonzales, CEO of Long Companies. “Their leadership and generosity in supporting the community, as well as their determination to help their peers, represents the best we can be. We couldn’t have made better choices for these awards.” 

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Long Realty’s Lisa Bayless continues her community support

Lisa Bayless

Never one to rest on her laurels, Lisa Bayless, Long Realty’s legendary serial philanthropist (and #1 sales agent with the company’s Oro Valley office) adds to her largesse with a pair of new donations, one to feed the mind and one to feed the body.

The two gifts will augment STEM education in elementary schools by expanding a pilot program that launched an in-class, hands-on robotics curriculum in six area schools; provide more than 100 ready-to-cook Thanksgiving meals to families; and offer nutritional support to food-insecure area seniors.

Bayless announced the gifts October 27 at the Oro Valley State of the Town meeting, held at Hilton’s El Conquistador Tucson resort.

Part of Bayless’ “Community First” program, which returns to community causes at least $500 from each commission she earns, the two donations—$35,000 for the robotics program and another $20,000 for nutritional assistance—raise her 2022 giving total past the $100,000 mark.

If her name sounds familiar, there’s a good reason. Bayless made news in 2019 when she donated K-9 Diesel, a Belgian Malinois patrol dog, to the Oro Valley Police Department. In 2020 K-9 Risu, another Belgian Malinois, joined the force—again, as a donation from Bayless.

And in 2021 her $25,000-plus grant to the STEMAZing/SARSEF Elementary Edison Robotics Pilot helped kickstart the innovative robots-in-school program. The pilot project brought more than 500 Edison educational robots, plus supporting materials and two days of training for participating teachers, to three area school districts.

STEMAZing is a Pima County Schools initiative to improve STEM education in Southern Arizona; SARSEF is perhaps best known, at least to the public, for hosting the local science fair.

The new donation extends that funding. This years’ recipients include three schools in the Amphitheater district (Innovation Academy, Wilson K-8 and Copper Creek Elementary—for the second time) plus Immaculate Heart School, a private Catholic school in Oro Valley. Decisions are pending on two additional schools.

The nutritional donation goes to IMPACT of Southern Arizona, a 501(c)(3) nonprofit—and Arizona tax-credit qualified—community-service organization. IMPACT’s programs and services, from food and clothing banks to community education and workshops, span the region. The meals will be assembled by the Catalina Mountain Elks Lodge and distributed by the Rotary Club of SaddleBrooke.

A native Tucsonan, Oro Valley resident and head of the Lisa Bayless Team, Bayless ranks among the top one percent of all U.S. REALTORs®. She is active with numerous nonprofits and is a past president of the board of the Boys & Girls Clubs of Tucson. Even the United States Air Force has taken notice of Lisa’s community involvement and philanthropy appointing her as an Honorary Commander of the 68 Rescue Squadron Wing at the Davis Monthan Air Force Base Tucson

“Talk about giving back to the community!” said Reneé Gonzales, Long Companies CEO. “Lisa is so generous, with both her time and her financial support. She shows what active, practical leadership looks like, and sets an example that is a challenge to us all.”

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Leadership changes at Long Realty Co.

Laura Kelly Mance

Big changes are afoot at Long Realty Co., Southern Arizona’s leading residential real-estate brokerage and Berkshire Hathaway affiliate, as a number of top leadership positions are redefined or reassigned following the upcoming retirement of brokerage president Laura Mance.

KC Woods

Taking over as president of Long Realty Company is KC Woods, formerly the regional sales leader and branch manager at the company’s Dove Mountain and Oro Valley offices.

As president, Mance’s focus has been to develop strategic initiatives to push forward Long Realty’s tradition of excellence—a mission Woods intends to continue.

First licensed in 1987, Woods began as a salesperson with another brokerage before joining Long Realty in 2000. From 2004 onward he’s served in a variety of management roles at the two offices, including sales manager, branch manager and regional manager.

As regional sales leader, he’s worked to support other branch managers as a coach and mentor. In 2007, Woods was the founding manager at Dove Mountain—now a powerhouse office in an ultra-luxe market niche.

Rachel Bradley

Woods served on the Tucson Association of REALTORS® board of directors from 2002 to 2005 and on the association’s risk-reduction committee, as both member and chair. He’s a Graduate, REALTOR® Institute (GRI) member, as well as a Certified Real Estate Brokerage Manager (CRB).

Rachel Bradley, sales manager and an associate broker at Oro Valley, moves up to branch manager for the office. Bradley began her real estate career in 2012 at Long Realty, with a background in sales, marketing and branch management, upgrading to a broker’s license in 2020.

Kevin Kaplan

Kevin Kaplan, most recently vice president of marketing and business development, also gets a new hat: chief operating officer. As COO, Kaplan will focus on business growth for both agents and the company, through marketing, lead generation, technology, relocation, and corporate business-development opportunities. His goal: “To provide best-in-class services for agent success and advance Long Companies.”

Ann Sullivan

Ann Sullivan, vice president of franchise sales and support, rises to senior vice president of franchise and business growth, an expanded role focusing on the company’s growth and opportunities with both franchises and acquisitions. An industry veteran, Ann started in the real estate industry in 1998 and has been in her current position since 2016, growing the Long Realty brand across Arizona.

“These are not just talented and experienced professionals moving up in their careers,” said Reneé Gonzales, Long Companies CEO. “They are essential players in our long-range plan to grow the company brand, both as a path to success for our agents and as a corporation. We always welcome new opportunities to further expand our services and into new communities where we can make a positive impact.” 

Company president since Sept. 2018, Mance joined the Long organization after a lengthy leadership career with other brokerages. Her résumé includes branch manager of the company’s Foothills office (for nine years) and a strong record of service to the industry and the community. Gonzales continues as CEO of Long Companies (comprising Prosperity Home Mortgage, Agave Title Agency, Long Insurance Group—and, of course, Long Realty Company).

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Long Realty agent closes record breaking luxury sale

Long Realty Co. agent closes the highest-price sale ever for a Tucson-area single-family home, according to information from the Multiple Listing Service of Southern Arizona.

The $6.9 million property, within The Residences at The Ritz-Carlton, Dove Mountain, closed on May 10. Maria Anemone, an associate broker with Long’s Dove Mountain office, was the listing agent. The property was on the market “since right before Thanksgiving,” Anemone said, but sold at the listing price.

Featuring architectural design by Tucson’s own Ron Robinette and interior design by Baker+Hesseldenz (also Tucson-based), “The Point” offers four bedrooms, five baths and a host of amenities and ultra-luxe design features, starting with a 15-foot-tall walnut pivot door at the main entrance.

The home was built in 2020 and sits on a 3.13-acre lot, at 6355 W. Rockpoint Ridge Place in Marana—one of the highest-elevation sites in Dove Mountain, commanding both mountain and city views.

Maria Anemone

Anemone launched her real estate career in Tucson in 1993 and stepped up to a broker’s license in 2006. Among her specialties: relocations and vacation, retirement, golf and mega-luxury listings, with a focus on Dove Mountain, Oro Valley and the Catalina Foothills.

A consistent top performer and ranking among the top 1 percent of U.S. real-estate brokers, Anemone is a member of Long’s 1926 Circle of Excellence, Platinum level, for 2022—an honor reserved for the company’s highest-selling agents—and a vice president member of the company’s advisory Executive Council.

“People said I was crazy to take this on,” Anemone said, “but my goal was to set a record and make history. I built an amazing marketing plan with Long Realty and worked hard to make it happen.”

“It’s no surprise that it was Maria who brought this transaction home,” said Reneé Gonzales, CEO of Long Companies. “The luxury market at this level requires the very best in representation and marketing. With her lengthy record of seven-figure sales, Maria’s met that standard many times over. We’re so proud and happy she’s part of the Long Realty family.” Long Realty is the luxury real estate leader in Tucson and southern Arizona, with over $580 million in luxury sales in 2021, four times more than the nearest competitor.

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Top-producing agent Jim Storey joins Long Realty

Already fielding a galaxy of high-performing sales professionals, Long Realty’s Foothills office adds a new star with the arrival of Jim Storey, a 13-year realty veteran who brings an extraordinary track record of big-ticket sales. Storey’s first day at the office was April 18.

Jim Storey

Storey made news in March when he closed an all-cash, no-contingency sale on a Sabino Canyon-area estate for $1 million above the $2 million asking price. Storey represented the seller in the transaction. But that’s not even his top sale—in 2021 he represented the buyer in the record-setting $4.08 million sale of a 20-acre property nestled in the foothills of the Rincon Mountains.

And that’s only part of the picture. Storey’s sold listings span greater Tucson, from Red Rock to Rio Rico, and include both single- and multi-family homes, modest to ultra-luxury, vintage and recent construction. He’s sold several historic midtown barrio dwellings as well.

For 2021, Storey’s sales total was north of $45 million; he’s on pace to beat that number this year. His total sales over the past three years exceeds $115 million.

A native Tucsonan and self-described “serial entrepreneur,” Storey’s résumé is seemingly tailored for real-estate success. Jim Storey Productions LLC manages and operates several Internet ventures, ranging from news and media to design and development. He’s also a personal investor with a number of properties to his name.

With just a transaction coordinator to handle the paperwork, Storey works solo—no sales team, showing agents or other staffers. He’s 100 percent involved in every listing.  

Well-known among local philanthropists, Storey in 2015 founded the Empower Coalition, Inc., a 501(c)(3) nonprofit organization. The group’s 38 members have raised some $2 million by hosting their two events, the Tucson Beefsteak and the Great Tricycle Race to support Arizona veterans and military families.

“Jim is truly a superstar,” said Laura Mance, president of Long Realty Co. “He’s a terrific negotiator. His business skills are topnotch, he connects with buyers and sellers at every price point, and he has the imagination and energy to close the sale. But don’t take my word for it—his record speaks for itself.”

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Long Realty expands into Sun Corridor’s hot-growth market

Long Realty Florence office – 750 E. Gila Rd.

Long Realty Co., Southern Arizona’s leading residential real-estate brokerage, is expanding into the booming Sun Corridor market—the developing region between greater Phoenix and greater Tucson—with the acquisition of Florence, Ariz.-based Briggs Realty LLC.

The new office is located at 750 E. Gila Blvd. and will operate as Long Realty Florence.

“Our long-term strategy is to provide the best real estate experience in every market in Arizona,” said Reneé Gonzales, CEO of Long Companies. “This new office expands our footprint into a growing area.”

Reneé Gonzales
CEO, Long Companies

Corporate culture was an important consideration in the decision to acquire Briggs, Gonzales said. “This brings together two like-minded companies. Briggs is very connected to the community which makes it a good fit for Long Realty, since supporting and giving back to the community has always been a bedrock principle for us.”

Both companies are built on a “high-service model,” she added. For Long Realty, that model includes the company’s “all things real estate” concept, offering a full suite of realty services—mortgages (Prosperity Home Mortgage), title services (Agave Title Agency), and insurance (Long Insurance Group)—under one roof.

Looking ahead, “We’ll continue to grow in Florence and the surrounding area by helping our agents be successful,” Gonzales said. “And we’ll be looking for other service-minded agents to join us.”

Briggs’ agents gain access to Long Realty’s robust array of technology, resources, and support—such as education, marketing and referrals—plus Long’s name recognition. “The Long Realty name opens a lot of doors,” Gonzales said.

The full cadre of Briggs agents will continue with the brokerage. Sara Briggs, the previous designated broker, and owner, will serve as brand ambassador, smoothing the transition and maintaining the company’s ties to the community.

“I see this as a total win-win,” Briggs said. “Working with Long Realty is an opportunity for my agents to work with a world-class brokerage. The community will benefit from Long Realty’s incredible culture of support and caring and Long enters a market with vast potential, with Briggs’ area expertise and legacy of superior service already in place.”

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Two Long Realty agents honored for community service

Two Long Realty agents have been honored by the Tucson Association of REALTORS® for upholding a bedrock principle of their company: giving back to the community. The honors were presented March 23 during the association’s annual awards ceremony.

Taking home the Roy P. Drachman Community Achievement Award was Peter DeLuca, an associate broker and perennial top performer at Long Realty’s River/Campbell office. The Outstanding Service Award went to Lisa Sullivan, an associate broker with the company’s Oro Valley office.

Named after visionary Tucson real estate executive and philanthropist Roy P. Drachman, DeLuca’s award honors an individual REALTOR® for outstanding “active and broad” community service that enhances the real estate profession. Sullivan’s award recognizes individuals who are active at the local level for the current year.

Philanthropy and housing insecurity are front and center for DeLuca. He’s served on the board of Long Realty Cares Foundation—the company’s unit established to support hundreds of local nonprofits—for three years, and is currently the foundation’s secretary. He’s also served on the board of Our Family Services—a Tucson-based homeless-services provider—and joins in the group’s annual in-person census of unhoused persons.

Somehow DeLuca also finds time to sell real estate—lots of it. A realty professional since 1987, he’s a member of Long Realty’s 1926 Circle of Excellence (Platinum level) for 2022, the highest tier of the company’s recognition categories for sales performance.

Sullivan’s résumé reveals a lengthy history of volunteering and service to her profession. She currently holds two positions with the Multiple Listing Service of Southern Arizona (vice president of the board and chair of the standards committee) and two positions with the Tucson Association of REALTORS® (chair of the forms—as in paperwork—committee and vice chair of the risk committee). At the state level, she’s a member of the Arizona Association of REALTORS® professional standards committee.

To top it all off, Sullivan’s strong sales record seats her at Long Realty’s Chairman’s Club for 2022. She was first licensed in 1996.

“If you wonder what community service looks like, just watch Peter and Lisa,” said Laura Mance, Long Realty Co. president. “They give so freely of their time and resources. They lead by example, and they never ask for anything more than ‘What else can I do?’ They amply deserve this public recognition, but for Lisa and Peter, the real reward is an important job well done.”  

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Long Realty hosting grand opening of new midtown office.

It’s time to cut the ribbon at Long Realty’s newest office. In operation since a mid-November soft opening, the company’s Central At Broadway Village office will host a grand opening on Wednesday, March 23.

The festivities will run from 2 p.m. to 4 p.m. On the agenda: office tours, drawings for goods and services provided by neighboring Broadway Village businesses, and a 3 p.m. ribbon-cutting ceremony.

The address is 3052 E. Broadway Blvd., at the southwest corner of Broadway Blvd. and Country Club Road in the landmark historic Broadway Village. As a drop-in office, the facility is used by sales agents and associate brokers from the company’s other offices on an as-needed basis, to make meetings easier for midtown clients.

Another accommodation: Loan officers from Prosperity Home Mortgage, Long Companies’ mortgage-lending arm, are on-site to provide retail mortgage services.

“This new location helps us better serve our community in central Tucson, building on our ‘everything real estate, wherever you are’ philosophy,” said Reneé Gonzales, Long Companies CEO. “It lets us offer a full and complete real estate experience to our clients in the heart of the city.” Client convenience—an accessible, easy-to-find address with abundant free parking—played a major role in selecting the location, Gonzales said.

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