Kevin Kaplan Named as Vice President of Tucson Association of Realtors Multiple Listing Service


Long Realty is pleased to announce that Kevin Kaplan has been elected as the 2015 Vice President of the Tucson Association of REALTORS® Multiple Listing Service (MLS).

Kevin Kaplan is the Vice President of Marketing and Technology at Long Realty Company, Southern Arizona’s leading real estate company. Since joining Long Realty in 2008, Kevin has been recognized as an industry leader and innovator. Kevin sits on the Strategic Technology Advisory Group for The Realty Alliance, has been a member of the Technology Advisory Committee for Leading Real Estate Companies of the World and has served as a Board Director for the Tucson Association of REALTORS MLS since 2013. Kevin is also a member of the 2015 Greater Tucson Leadership class and an Associate Board Member of the Boys and Girls Clubs of Tucson.

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Barrie Herr Receives Samuel H. Woods Community Service Award


Barrie Herr has been awarded the Sam Woods Award by Long Realty recognizing his numerous community contributions and tireless volunteer efforts which have greatly impacted our community and helped to make it a better place.

This special award is presented annually to a Long Sales Associate who best exemplifies a commitment to the values of community involvement, to “service above self” and whose selfless acts inspire others to create a lasting impact on making our community better for those in need. Such values were the hallmark of one of Long Realty’s most distinguished former members, Sam Woods. Being involved in the community is a selfless act with a commitment to benefit others – a characteristic to be admired. Each year, a donation is made to the Samuel H. Woods Memorial Scholarship Fund in the name of the award recipient to the University of Arizona Foundation for student scholarship.

“Barrie was green before being green was cool!” said Linda Moore, Manager of Long Realty’s River-Campbell office. “He is an exceptional person, always thinking of others first and always going the extra mile, and he is truly deserving to be recognized for his actions.”

Herr joined Long Realty in 2007 and is currently serving on the Tucson Association of REALTORS® (TAR) Green Committee. He is a current member of Tucson Clean and Beautiful and past board member of their Outreach Recycling Program as well as an originating member of the RUMBA (Re-Used Materials Becoming Art) program. He is a member of the Arizona Waste Exchange, which works to keep industrial waste out of our landfills and he served on the City of Tucson’s Citizen Advisory Oversight Committee for Landfill Projects. Herr also served as the current board President of the Southern Arizona Green Chamber of Commerce.

In addition to his tireless work to improve Tucson’s environmental standards, Herr has also committed his time to numerous civic committees and boards. He is a former member of TAR’s Standards Committee and Tech Committee. He has served as a Board Member and President of Our Family and is a member of Greater Tucson Leadership.

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Dick Wroldsen Receives Barrington L. Long Lifetime Achievement Award


Dick Wroldsen was recently bestowed the Barrington L. Long Lifetime Achievement Award for his outstanding service and impact on real estate in the community.

This special award is presented annually to a Long Realty Associate whose professional experience and accomplishments have made a significant and lasting impact on the field of real estate, and whose life and character have earned the respect and admiration of their professional peers and pioneering spirit and leadership have repeatedly inspired others to excel.

Wroldsen has been a REALTOR® for over 38 years and has served the real estate community through his unwavering support of the hundreds of agents he has coached, mentored and supported over his prestigious career.

Wroldsen served on the Tucson Association of REALTORS® Board of Directors and on numerous committees. He participated for many years on Professional Standards committees and exemplifies the right way to practice real estate. In addition to real estate he is a Sons of Orpheus choir member and sings for his church choir as well. He is a wonderful husband, father and grandfather and a credit to our community and his profession.

After 38 years of real estate experience and 16 years as the Associate Manager at Long Realty’s Foothills office, Wroldsen will be returning to the real estate community as a dynamic new sales team with his wife Kay, who already has a thriving business.

“Dick’s real estate knowledge is second to none, yet he is humble and generous with this knowledge,” said Laura Mance, Manager of Long Realty’s Foothills office. “His commitments to the real estate profession and to this community are a testament to his dedication to this business and to his family, and we are honored to recognize him.”

The Award is named after Barrington Long (1922-1928), president and owner of Long Realty Company from 1952 to 1980, and son of Long Realty’s Founder Roy H. Long. Barrington was a life-long resident of Tucson and was a strong and visible community leader and successful businessman and highly respected for living life to the fullest, being a compassionate leader and patriotic American, for building rapport and trust among people, and for loving the real estate business.

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Help Us Make an IMPACT in Our Community

Join Long Realty’s Houghton/Southeast/Vail Office in positively IMPACTing the Greater Vail Area. For the month of February, the office will be supporting the Vail Community Food Bank through IMPACT of Southern Arizona by hosting a Peanut Butter Drive.

If you would like to participate, please stop by the office with a 16 oz. jar of peanut butter. For more information about IMPACT, visit

012315_Peanut Butter Drive Eblast

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Long Realty’s Career Event: March 2, 2015

Considering a Career in Real Estate?

If you or someone you know is considering a career in real estate sales, come to Long Realty’s Career Event and hear from industry experts to find out more. RSVP to Colleen Rafferty at 520-918-3869 or

Monday, March 2nd, from 5:30 – 6:30 pm, Long Realty’s Home Office: 900 E. River Road.

0374_2015 Flyer_Career Seminar (8.5x11)

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Annie Barmore Installed as Green Valley/Sahuarita Association of Realtors President


Long Realty is pleased to announce that Annie Barmore has been installed as the President of the Green Valley/Sahuarita Association of REALTORS®.

The Green Valley/Sahuarita Association of REALTORS® is a local trade association that provides membership services for 250 Green Valley REALTORS® to enhance their professionalism and success in the Green Valley/Sahuarita, Arizona Marketplace.

“In addition to her role as Marketing & Technology Trainer for Long Realty Company, Annie has tirelessly contributed her time, talents and passion to the Green Valley and Sahuarita real estate community,” said Kevin Kaplan, Vice President of Marketing and Technology. “She embodies Long Realty’s spirit of volunteerism and teamwork. We are very proud of all of Annie’s accomplishments.”

Annie Barmore previously served as the Vice President of the Green Valley/Sahuarita Association of REALTORS®. She has also volunteered for numerous projects within the Association including training fellow REALTORS® on the Flex MLS system, being actively involved in Association community events including the Fall Food Drive, teaching numerous real estate classes through Southern Arizona on technology subjects, chairing the MLS committee and bringing Town Hall meetings to the membership.


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CEO Rosey Koberlein named to Top 200 Most Powerful People in Real Estate


Long Realty is pleased to recognize CEO Rosey Koberlein as a member of the Swanepoel Power 200 Most Powerful People in Real Estate. The Swanepoel Power 200 (SP200) list is comprised of the most powerful and influential CEOs, Thought Leaders and Senior Executives in the residential real estate brokerage industry. The SP200 ranks the “Power Players” into five different categories: corporate executives, brokerage executives, technology executives, executives in organized real estate and thought leaders. In addition to ranking number 74 on the SP200, Rosey also ranked as number 10 on the list of Women in Real Estate.

Based on multiple criteria that take into account the individual’s personal influence, his/her tenure in the industry, the office he or she holds, the decision-making power of said office, the financial resources of the company or organization, the company or organization’s significance and contribution to the industry, the company’s geographic reach, and his or her recent activities, growth, and potential.

“The SP200 serves to identify those leaders that impact and lead the residential real estate brokerage industry,” Rob Hahn, Executive Editor of the Swanepoel Power 200 said. “We acknowledge their enormous influence and contribution to our industry by detailing their role in improving the overall home buying transaction and the real estate business in particular.”

Congratulations, Rosey!

For a full list of rankings, visit SP200.

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Long Realty Sponsors Downtown Jazz Day – January 19th “Jazz Fiesta”

The Old Pueblo’s inaugural Tucson Jazz Festival, set for January 16-28, 2015, will bring world-class jazz performers to a variety of Downtown hotspots.

The Fox Theatre, The Rialto, Hotel Congress, MLK Stage and Mercado San Augustin performances are expected to bring thousands of people downtown to enjoy jazz and jiving, with Long Realty Company joining other top promoters to sponsor the 10-day celebration.

Bands Performing at Long Realty Sponsored “Jazz Fiesta” on MLK Day, January 19th, include:

  • Southwest Soul Circuit with Kevin and Tanisha Hamilton
  • George Howard Band
  • Crystal Stark with the Pete Swan Trio featuring Max Goldschmid
  • Manteca
  • Rafael Moreno y Descarga
  • Under Toad with special guest, Jimmy Cobb


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New Additions to Long Mortgage Company

Long Mortgage Company, affiliate lender of Long Realty Company, is pleased to announce the addition of two new members to the team.

Ed Arriola has joined the Long Mortgage Team as Mortgage Consultant for the Long Realty Oro Valley office. Over the course of the the last 25 years, he has helped thousands of Tucsonans purchase or refinance homes. Arriola is a University of Arizona graduate with a Business Degree in Accounting. At the University of Arizona, Arriola was a NCAA Track All American and was the first U of A runner to run the mile under 4 minutes. He has served on many TAR boards including Treasurer of the Tucson Women’s Council of Realtors.

Additionally, Heike Shockley has joined the Long Mortgage Team as Mortgage Consultant for the Sierra Vista office. Shockley began her career in the mortgage industry in 1992 and is the recipient of numerous top producer and service awards. Born and raised in Germany and married to a US military serviceman, Shockley understands the unique challenges service families are faced with when working with a mortgage lender. Shockley is a proud Sierra Vista resident and is and an active member in several charitable organizations in the community.

“Long Mortgage is an important service to the consumer and agent, and is paramount to our company’s success,” said Renee Gonzales, President of Long Title and Managing Director of Long Mortgage. “In these roles, Ed and Heike will be in a position to further improve the value of the lending services and consumer experience.”

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Long Companies Announces Management Changes to Long Mortgage Company


Long Companies today announced the following management changes with its affiliated lender, Long Mortgage Company.

Reneé Gonzales, currently Executive Vice President of Core Services for Long Companies and President of Long Title Agency, will assume the additional role of Managing Director of Long Mortgage Company, responsible for the strategic growth of the mortgage entity. Gonzales joined Long Companies in May 2002 to manage mortgage operations. She initiated the start-up of Long Mortgage Company in September 2004 and subsequently accepted the position of President of Long Mortgage. In February 2009, Gonzales moved into her current role of Executive Vice President within Long Companies. She has more than 17 years of experience in the fields of financing and mortgage, including 12 years in a business relationship with a real estate partner. A Nebraska native, Gonzales holds a bachelor’s degree in business, with an emphasis in finance and human resources, from Nebraska Wesleyan University.


In addition, Matt Rivera has been promoted to Branch Sales Manager of Long Mortgage Company.  His new responsibilities will include overseeing the company’s mortgage consultants, processing relationships, sales efforts and daily operations. Rivera, a 3rd generation Tucsonan and a graduate of the University of Arizona’s Eller College of Business has worked for Long Companies and Affiliates for more than 12 years, 10 of which were with Long Mortgage in many varied capacities. Most recently Rivera was the Operations Manager for Long Title Agency. He has been an active part of Long Companies growth and evolution.

“Long Companies is dedicated to a one stop shopping experience, creating a more seamless and stress-free real estate transaction for the consumer,” said Rosey Koberlein, Long Companies CEO. “Long Mortgage is an important service to the consumer and agent, and to our company’s success. In these new roles, Reneé and Matt will be in a position to further improve the value of the lending services and consumer experience, and spearhead the future growth of Long Mortgage Company. ”

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