Tucson Association of REALTORS (TAR) Honors Long Realty

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Long Realty Company is pleased to announce that our agents and company have been honored by the Tucson Association of REALTORS® (TAR).

Associate Broker, Pam Ruggeroli, was honored with the esteemed 2015 REALTOR® of the Year Award. This award recognizes an individual REALTOR® for outstanding achievement in civic and industry involvement at the local, state and national levels. Recipients of this award are well-informed, well-educated members of the community and demonstrate exceptional accomplishments in these areas.

Long Realty agent and TAR past president Steve Redmond was a recipient of the 2015 Outstanding Service Award. This award honors those who have demonstrated outstanding involvement, participation and leadership in our community.

TAR also honored Long Realty Company and its CEO, Rosey Koberlein, with the prestigious 2015 Corporate Community Achievement Award. This honor recognizes a company that demonstrated exceptional commitment to making our community better. Long Realty was honored for overall involvement and civic contributions that focus on being good corporate partners and strong community builders. The keystone of Long Realty’s philanthropy is the Long Realty Cares Foundation. Established in 2002, it has given over $2.5 million to more than 170 local charities. The Foundation’s contributions come primarily from Long’s agents and employees.

“We appreciate these awards, especially as they come from our peers in the industry,” says Koberlein. “I am so proud of what Pam, Steve and the whole company have accomplished in 2015. These awards exemplify the leadership, collaboration and philanthropic spirit that are at the the core of our purpose, to positively impact people’s lives.”

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Lisa Vaughan Named Southeast Arizona REALTOR® of the Year


Long Realty is pleased to announce that Lisa Vaughan, Associate Broker with the Sierra Vista office has been named REALTOR® of the Year by the Southeast Arizona Association of REALTORS.

The purpose of the REALTOR of the year is to select and publically recognize the REALTOR member of the Southeast Arizona Association who has contributed the most to his/her profession to his/her fellow REALTORS and to his/her community in the past year.

Lisa has served on the Southeast Arizona Association of REALTORS board of directors for the past six consecutive years, most recently as past president. As a volunteer, she has participated in numerous projects within the Association, oversaw the updating of all governing documents for the Association and the MLS, is actively involved in Association events and much more during her tenure.

“As President and Current Past President of the Southeastern Arizona Association of REALTORS, Lisa has made significant advancements within our association,” said Jean Giuffrida, Branch Manager for Long Realty’s Sierra Vista office. ”Always on top of the most current rules and practices, she is generous with her time and education of other agents and is always in pursuit of excellence for our association.”

“I believe you cannot succeed in our industry without collaboration; particularly with those of our local real estate community. My performance as a top producer is not just due to my hard work, but the efforts of those around me,” said Lisa Vaughan. “The outpouring of congratulations from my colleagues and particularly from past clients has been overwhelming.  I am honored and humbled by it all.”

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Rosey Koberlein is Named 2015 Tucson Woman of the Year


Congratulations to our very own Rosey Koberlein, as she was named 2015 Tucson Woman of the Year by Greater Tucson Leadership! Greater Tucson Leadership believes that equally important to cultivating emerging community leaders is recognizing the efforts of members of the Tucson community who go above and beyond to maintain Tucson as a beautiful and opportune place to live. Join all of us at Long Realty in congratulating Rosey for this well-deserved recognition. Rosey will be honored February 6th at the Awards Gala.

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Lloyd Fox Elected as Chair-Elect of Arizona Regional Multiple Listing Service Board of Directors

FoxLong Realty is pleased to announce that Lloyd Fox has been elected as the 2016 Chair-Elect for the Arizona Regional Multiple Listing Service Board of Directors (ARMLS).

Lloyd Fox is the Designated Broker and owner of Long Realty The FOX Group since 2005. Lloyd was elected to the Board of Directors by fellow brokers and has served on the Board for two years. He has chaired the ARMLS Committee and the Rules Committee in addition to various Task Forces. Lloyd will become Chairman of the Board at the end of 2016.

“It’s a privilege to serve ARMLS and our subscriber base during a time of tremendous technological and industry change. There are many challenges ahead and being at the forefront of decisions and direction is an honor I’m eager to embrace. I really believe ARMLS has been one of the most active and advancing MLS organizations in the country over the last few years,” said Fox.

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Long Realty Expands With New Uptown Phoenix Office


Long Realty Company is pleased to announce the opening of our newest franchise office at 4750 Central Avenue in Phoenix. Long Realty Uptown, owned and operated by business partners Melinda Eslinger, Heather McDermott and Beth Moorhouse is open for business in the popular Central Phoenix corridor that continues to experience significant growth and ongoing revitalization. The new office’s urban location is on the light rail train line adjacent to several of the charming, older, historic neighborhoods and various downtown condominium communities.

“Our focus areas include North Central Phoenix, historic neighborhoods, downtown Phoenix and nearby communities close to great restaurants, entertainment, medical facilities, the light rail and everything Phoenix has to offer. For those looking to buy or sell a modern, urban condo or an older home in one of our historic neighborhoods, our agents at our great new location are ready to go!” says Eslinger, Designated Broker at Long Realty Uptown.

“We are always proud to open a new franchise with partnerships like this one. Heather, Beth and Melinda have been successful Long Realty Agents for many years and we are very confident that their new business will grow quickly and thrive in this important Phoenix market,” says Long Realty CEO Rosey Koberlein.

The addition of the Long Realty Uptown office to the Long Realty franchise group expands the total number of Long Realty offices to 38 covering the entire state of Arizona and Mexico.

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New Addition to Long Mortgage Company

HermannLong Mortgage Company, affiliate lender of Long Realty Company, is pleased to announce the addition of a new member to the team.

Dan Hermann has joined Long Mortgage Team as a Mortgage Consultant for the Long Realty Central Office.  Dan was previously with Long Mortgage from 2004-2007, and after several years in sales, he’s decided to return to Long Mortgage. He has many years of mortgage banking and technology experience both nationally and in the Tucson marketplace dating back to 1998. His extensive industry knowledge and experience sets him apart as he has seen many changes in the industry. Dan believes that purchasing a home or refinancing an existing home can be very exciting and a bit stressful.  His extensive experience enables him to provide top notch personal service and help ensure his clients have a smooth and easy experience from open to close in the mortgage process.

“Long Mortgage is an important service to the consumer and agent, and is vital to our company’s success,” said Renee Gonzales, President of Long Title and Managing Director of Long Mortgage. “In this role, Dan will be in a position to further improve the value of the lending services and consumer experience. His energy, passion for and knowledge of the industry will be a great benefit to us and our agents.”

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Long Realty Wins Two 2015 Readers’ Choice Awards

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Long Realty is honored to receive two 2015 Readers’ Choice Awards from the Arizona Daily Star and Tucson.com’s reader poll. Long Realty was selected as Best Residential Real Estate Office and Best Commercial Real Estate Office. Additionally, Long Realty agent Cara Mancuso was named as a Readers’ Choice Favorite REALTOR®. The Readers’ Choice awards were sponsored and hosted by Arizona Daily Star and Tucson.com and Readers’ Choice Winners were determined by who received the most reader votes in each category. Depending on the number of votes, the next highest vote recipients were chosen as Readers’ Choice Favorites.

“It is obvious that Tucson area residents are passionate about the businesses they frequent,” said Marty Carry, Arizona Daily Star Vice President, Advertising Sales & Marketing. “More than 200 categories lead to over 120,000 votes for over 600 area businesses.”

“Everyone at Long Realty was overjoyed to be recognized by Arizona Daily Star readers as both the Readers’ Choice Best Residential and Best Commercial Real Estate Offices,” said Rosey Koberlein, CEO of Long Companies. “It’s a testament to our business model and synergies we created with our great residential and commercial agents servicing the needs of homeowners and buyers in our community. A true win-win.”

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Designated Broker Announcement and New Long Realty Risk Reduction Division

Announcement today from Rosey Koberlein, CEO Long Companies, regarding Designated Broker changes and the formation of a new Risk Reduction Division at Long Realty.

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Dear Long Realty,

This past July, Jerome King shared with me his desire to retire as Designated Broker of Long Realty. Of course I supported his personal decision so, reluctantly, I accepted this new direction for Jerome and Long Realty. Jerome and his lovely wife Suzanne have both worked hard to achieve the goal of a healthy and happy retirement. Having recently traveled in France, Italy, Germany, Alaska and the Caribbean, I know they have plans to see more of the world together.

As you may know, Jerome has been our Designated Broker since January 2003. Before that, starting in April 1996, he worked under Steve Quinlan and me as the Company’s Executive Director. Jerome arrived at Long Realty greatly recommended and highly skilled, and has grown in knowledge, expertise and effectiveness over the years.

Jerome will step down as of November 1 but he will not be too far away as he will remain active at Long Realty in the role of Consultant and be our partner in future agent training activities. We will be able to call upon him in the months ahead for assistance and guidance when needed. As a recognized industry leader, Jerome will continue to serve as a board member of the Arizona Association of REALTORS®, participate in Government Affairs and fulfill the role of Federal Political Coordinator for the National Association of REALTORS® as a liaison with U.S. Congressman Raul Grijalva.

And happily, with Jerome’s strong recommendation and the enthusiastic support of our Branch Managers, I announce today that John Mijac has accepted the position of Designated Broker for Long Realty effective November 1st.

John has a wide and successful history in the real estate industry as an agent, strong ties to key community service organizations and is a recipient of the TAR REALTOR® of the Year Award in 2009.  John was on the AAR task force that did the most recent RESPA/TILA Purchase Contract revisions being released next week and has already authored many forms, clauses and addenda. He has frequently been called upon to instruct lenders and escrow people regarding the use of our forms in an effort to help them understand the importance of timelines referenced in our contracts. John is a past board member for the MLS and an incoming TAR board member.

At Long Realty, John has been the Contracts Administrator for the Tanque Verde office and is currently the Assistant Sales Manager and Contracts Administrator at the Foothills office. He was instrumental in the launch of Skyslope and continues to help us streamline our contracts review process.  If you don’t know John, call your friends at either of those offices. I am confident they will endorse this decision.

I am also happy to announce the formation of a new Long Realty Risk Reduction Division under the leadership of our V.P., General Counsel Megan Miller combining our legal operations, Designated Broker and Contract Administrators into one Division to better serve our agents. Along with Jerome as our Consultant, we are stronger than ever.

So, please join me in wishing Jerome the very best of good fortune in the years ahead, and join me in welcoming John Mijac as our Designated Broker.




Rosey Koberlein, CRB

CEO, Long Companies

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New Addition to Long Mortgage Company

Jon HumigLong Mortgage Company, affiliate lender of Long Realty Company, is pleased to announce the addition of a new member to the team.

Jon Humig (NMLS ID# 542388) has joined the Long Mortgage Team as a Mortgage Consultant for the Long Realty Houghton Southeast and Green Valley Offices.  Prior to joining Long Mortgage, Jon worked in mortgage from the retail banking sector, most recently with Bank of America.  He has been in banking/lending for 9 years, both in originating and also as a branch manager, and has won numerous awards for being a top producer and revenue generator. Jon has a passion for helping others and educating them on options that can help them reach their dreams of home ownership. In addition to living in Rita Ranch, most of his banking career has been spent in the Rita Ranch/Vail/Green Valley areas, and he is very excited to come back and work in the community.

“Long Mortgage is an important service to the consumer and agent, and is paramount to our company’s success,” said Renee Gonzales, President of Long Title and Managing Director of Long Mortgage. “In this role, Jon will be in a position to further improve the value of the lending services and consumer experience. His energy, enthusiasm and knowledge of the industry will be a great benefit to us and our agents.”

For more information about Long Realty Company or Long Mortgage Company, contact Kevin Kaplan, Vice President of Marketing & Technology, at kkaplan@longrealty.com or 520-918-3874.

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Long Realty Supports Tucson Pops Festival

TucsonPops_FALL 2015_econtactsLong Realty Companies is proud to continue its support of Tucson’s music and arts community by sponsoring the Tucson Pops Orchestra in its 60th year of outstanding service. Like the Tucson Pops Orchestra, Long Realty Company has its own history in the Tucson area. Since 1926, we have assisted hundreds of thousands of Southern Arizonans to achieve their unique real estate goals.

Since 1955, the Tucson Pops Orchestra has been sharing the joy of live music with audiences of all ages throughout Southern Arizona. Founded by violinist Georges DeMeester and his collaborator Ernest Hoffman, this dedicated group of professional musicians first performed in various hotels throughout Tucson. The “Pops” today performs at the renovated “DeMeester Outdoor Performance Center” named after the beloved founder of the Orchestra.

“The Fall Music Under the Stars series of Tucson Pops performances are going to be incredible, and we at Long Companies simply cannot be more proud to lend our support,” said Long Realty Companies CEO Rosey Koberlein. “It is an honor to help bring this superb experience to southern Arizonans, and we heartily encourage everyone to attend.”

Long Realty Companies and Tucson Pops Orchestra invite you to enjoy this year’s Fall Concerts Series: Music Under the Stars at Reid Park on September 13th, 20th, and 27th. All concerts begin at 7:00 pm and are free to the public. For more information, visit www.tucsonpops.org.

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