If knowledge is power, southern Arizona’s leading real estate company wants its customers to be the most powerful shoppers in the region.
Taking a big step forward in real estate informatics, Long Realty has rolled out a powerful upgrade to its mobile app that, for the first time, lets house hunters search for homes within their desired commute time to all of their important destinations.
The free app is available—in versions for iPad, iPhone, and Android devices—from any Long Realty agent. It can also be downloaded from LongRealtyApp.com.
Looking for a home that’s no more than 20 minutes from work at 8 a.m. or an easy drive to the gym at 6 p.m.? No problem! The app lets consumers input their important locations and time of day and generates an immediate screen showing what real estate is available that meets their needs. The Commute Time Search feature will even calculate the drive time from any listing.
Mobile devices have become a critical part of the real estate search experience. According to a recent report from the National Association of REALTORs, 66 percent of home buyers said they found the home they purchased with a mobile application. The Long Realty mobile app has become the real estate app of choice in Arizona, which was used more than one million times in 2015. Drawing on data refreshed every 15 minutes directly from Multiple Listing Service the app lets consumers and agents check on active listings, pending sales and sold properties; search by location, map, zip code, MLS number or street address; view real estate in the neighborhood using a live camera view; locate open houses; and much more. It’s GPS-enabled, too.
And once that dream house is located, an interactive mortgage calculator lets shoppers see how much it’ll cost.
“Long Realty is constantly looking for ways to improve the real estate search experience,” said Kevin Kaplan, Long Companies’ vice president for information technology and marketing. “Mobile has become such an integral part of how people get information. This app puts more information in the pocket of every buyer, seller and agent.”
The app is the front door to more than 220,000 Arizona properties, Kaplan said. “But it includes filters so you only look at properties you might want to see.”