Record Setting Tucson luxury homes sales

Leading the way in a scorching luxury market, Long Realty Co. sales professionals represented buyers or sellers in nine of the 11 Tucson-area residential sales for 2021 closing at or above the $3 million mark.

Long Realty’s sales are setting records throughout the greater metro area, from the Ventana Canyon neighborhood of Tucson proper ($4,063,564), the highest priced home sales in Tucson in 14 years, to Catalina (Miraval Resort and Spa: $3.9 million) to Oro Valley, where three of the company’s transactions involved homes on the same street in the ultra-posh Stone Canyon community. Two of those properties tied for highest price in Stone Canyon at $3.75 million.

Ventana Canyon Mountain Estates | Sold for $4,063,564 | Represented the Buyer and Seller

A perennial leader in the luxury market, Long Realty lays claim to 48.1 percent of the segment, with far more listings and buyers than any other company. Its closest competitor’s market share: 10.5 percent. In this metric, luxury is defined as homes selling for $800,000 or more.

Stone Canyon | Sold for $3,750,000 | Represented the Seller

The high-dollar sales reflect the strength of the luxury market in general. Year-to-date for 2021 there were 361 luxury closings in greater Tucson, a 187 percent increase from year-to-date 2020.

Stone Canyon | Sold for $3,750,000 | Represented the Buyer and Seller

Another measure of market “hotness”: available inventory. Luxury listings in May totaled 146, down 35 percent from May 2020, with months of inventory dropping from 11.9 months (May 2020) to 1.7 months. May closings totaled 87, up a whopping 358 percent from a year earlier, with the median price rising 10 percent, to $1,029,954. “What’s driving these incredible numbers? Lifestyle shifts, and how attractive Tucson and Arizona is for people coming from other markets” said Kevin Kaplan, Long Realty’s vice president of marketing and business development. “Our participation in nearly all of these $3 million-plus transactions shows the trust consumers place in our agents, who bring specific expertise in high-end residential listings and sales.”

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Ventana Canyon Mountain Estates record sale.

Long Realty Company once again seals its reputation as a powerhouse in luxury-home sales in the Tucson market. $4,063,564 sets the new record as the highest priced home sold in the last 14 years. The property, located in Ventana Canyon Mountain Estates at 6780 E Resort View Place, closed on June 15, represented by Long Realty agents, listing agent Leslie Heros and selling agent George Palmer. This is the 11th home to sell over $3 million in 2021.

The sophisticated seven-bedroom, eight-bath property, showcases a low-maintenance yet “exquisite desert-inspired design” of masonry construction, steel roof, and natural stone, overlooking Tucson while snug within the mountains of Ventana Canyon with incredible panoramic views. The immense 11,539 sq. ft. property, rests on land valued well over $1 million itself.

Both agents are seasoned veterans of the Tucson luxury market: Heros, licensed since 2005 sells more than 70 homes a year, a proud member of Long Realty Luxury Alliance group and the 1926 Circle of Excellence – Platinum for 2021 ranked in the top 3% of REALTORS® nationwide. Palmer, licensed since 1986 and an associate broker with Long Realty since 1989, is a member of the Director’s Circle ranking in the top 17% of REALTORS® nationwide.

Heros herself couldn’t be happier for the sale: “This is so exciting for Tucson to have a home sold for over $4 million,” she says, noting “shifts in the market, like people wanting more space this last year and Tucson becoming increasingly more enticing to people—as it deserves” as major contributing factors to the successful closing. “We are grateful for the support of the community—both within Long Realty and Tucson—and all the new people who have discovered our gem of a city over the last year.”

Leslie Heros
George Palmer

Palmer agrees: “The limited inventory in the luxury market made it difficult to find just the right home for my clients. After viewing many foothills homes, my colleague (Heros) put the perfect home for my friends on the market in Ventana Canyon. The transaction was very smooth as all parties… worked seamlessly together to complete the sale.”

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Long Realty Reaches Yet Another Sales Milestone

Two Long Realty agents continue to break expectations, recently selling a home in the Oro Valley area for $3.75 million, making it the eighth home this year to sell for over $3M. That’s more homes sold over $3M than in the last three years combined.

Long Realty represented both sides of the transaction, with Cindie Wolfe representing the buyer and Suzie Corona representing the seller. Both from the Long Realty Oro Valley office.

Situated at 1277 Tortolita Mountain Circle, in one of the most luxurious neighborhoods in Oro Valley, Stone Canyon. This four-bedroom, four-bathroom contemporary home screams luxury from the moment you walk in. This property closed at $3.75 million on 5/18/21, tying for the record of the highest priced home sold in 2021.

Cindie Wolfe has been with Long Realty for 19 years now at Long Realty’s Oro Valley office and is a member of the Luxury Alliance. She previously sold a house for $2.5 million in 2015 and works with buyers and sellers to facilitate more than $100 million in sales for the company.

Suzie Corona is a specialist salesperson since 1999 and specialized in the Stone Canyon area since 2002. She also works at the Oro Valley office. She is a member of the 1926 Circle of Excellence, Platinum level, Long Realty Luxury Alliance, and holds a career sales record of more than $250 million, including the previous record-breaking $3.75 million property sale in March 2021.

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Long Realty West Valley has been named BEST REALTOR by the Sun City Independent.

Stars of Sun City West 2021 has named Long Realty West Valley as Best Realtor

Sun City residents have voted and the results are in. The Sun City Independent announced the winners of the 2021 Stars of Sun City West on Wednesday, April 28th. Congratulations Long Realty West Valley for the win in the BEST REALTOR category.

Describe your business: Long Realty West Valley opened for business in 2009 with offices in Sun City West and Surprise. With the acquisition of Tempus West Valley Realty on March 1, 2021, we enhanced our position of market leader in all three communities combined.

What is your business philosophy? Positively impact people’s lives by providing exception-al service. Create an exceptional real estate services experience that builds long-lasting relationships. Provide exceptional ser-vice above and beyond what is expected. Give back to the communities we serve.

What do you want your customers to feel after they have come to your location? I want them to feel valued, respected and heard. I want them satisfied that all of their expectations were not just met, but exceeded. I want each and every person to feel as if all of their needs and goals were serviced with dignity, style and grace.

What is your biggest opportunity? To provide all clientele with exceptional real estate service in this fast-paced, challenging market. Maintain a good reputation and continue hiring outstanding Realtors who attract and serve buyers and sellers.

Biggest challenge: Continuing to grow the business while also maintaining our customer focus and one-on-one relationship with each and every one of our customers.

What is the most import-ant business lesson you were taught? Promote and protect the client’s interest and success will follow. There is no greater aspiration than helping other obtain their dreams. Being a catalyst for helping dreams come true is truly a great achievement.

Long Realty West Valley | 13551 W. Camino Del Sol, Sun City West, AZ 85375
(623) 209-2900 | LongRealtySunCityWest.com

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Long Realty’s Suzie Corona closes huge Stone Canyon sale

Long Realty Co.sales agent Suzie Corona celebrates her biggest sale yet with the March 12 closing on a near-record-price estate in the exclusive Stone Canyon golf community, nestled within Oro Valley’s Rancho Vistoso development.

Located at 474 W Tortolita Mountain Circle, the property closed at its full listing price of $3.75 million, just missing the Stone Canyon record set in 2008 by a $3.8 million sale. The home went from listing to contract in just seven days.

The four-bedroom, five-bath, single-family property—described in marketing literature as “an entertainer’s dream home”—expresses a contemporary design with expansive walls of glass for unobstructed access to just about every view Southern Arizona has to offer: city, mountain, desert and golf.

Situated adjacent to Stone Canyon’s famed golf course, the 5,938-square-foot home is on a 1.37-acre lot. The original house—since expanded—was built in 2006 as a featured home in Stone Canyon’s edition of the Seattle-based Street of Dreams fine-building showcase and charity fundraiser.

A Stone Canyon specialist licensed as a salesperson since 1999, Corona is with Long Realty’s Oro Valley office. She’s a member of the 1926 Circle of Excellence, Platinum level, for 2021—an honor reserved for the company’s highest-performing agents. Corona works with buyers, sellers, investors and banks and holds a career sales record north of $250 million, including nearly a dozen seven-figure properties.

Corona has been representing properties in Stone Canyon since 2002, when she started working with the developer.

“This is a fabulous sale and I’m sure there’s more to come,” said Kevin Kaplan, Long Realty’s vice president of marketing and technology. “Suzie provides top representation at every level of residential real estate, from modest to multimillion. Given her reputation for honesty and professionalism, it’s no surprise her business comes mostly by referral.”

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Long Realty agents on both sides of huge Stone Canyon sale

By far the sales leader in the Southern Arizona luxury-home market, Long Realty Co. once again demonstrates the power of its collaborative culture as three of its affiliated sales professionals—from the same office—come together to represent both sides of the biggest transaction in more than a decade in the exclusive Stone Canyon community.

The listing agents were Brenda O’Brien and her son Michael Lynch, of the Brenda O’Brien Team, with Barbara Bardach representing the buyer. All three agents are with Long Realty’s Oro Valley office, where both O’Brien and Lynch serve as associate brokers. A Stone Canyon resident, Bardach had a buyer (who had been referred by a mutual friend) and contacted Brenda even before the listing went public on MLS.

Located at 1130 W. Tortolita Mountain Circle, in the guard-gated golf community within Oro Valley’s Rancho Vistoso development, the property sold for $3.2 million, with a closing date of Feb. 19. The transaction is the biggest in Stone Canyon since 2008, when another home—on the same street—sold for $3.8 million.

Featured on the cover of a recent issue of the Luxury Living section of Homes & Land Magazine, the four-bedroom, six-bath home overlooks the 15th fairway of Stone Canyon’s championship course near the southern edge of the Tortolita Mountains. The 7,312-square-foot main house offers a host of amenities—a 17-foot-high entry hall, dedicated theater room, four-car garage, fully equipped outdoor-living area and a family room overlooking the 15th fairway of the Jay Morrish-designed Stone Canyon golf course, to name a few. There’s a 564-square foot guest house, too.

None of the agents are strangers to the luxury market: All three have listings—and closings—north of the $3 million mark. Bardach currently represents the Seller of a $3.25 million property also in Stone Canyon; in 2005, Brenda O’Brien sold an estate for $3.7 million, then the highest-price property in Tucson. All are members of Long Realty’s 1926 Circle of Excellence for 2021, Platinum level—the highest rung on the company’s ladder of honors for sales production.

Mother and Son team, O’Brien and Lynch,  began their real estate careers in Alaska in the early 1990s before relocating to a warmer climate. Bardach built a career as a top hi-tech sales executive in Silicon Valley and as a labor-relations negotiator before moving to Tucson in 2000, “flunking retirement” in 2004 and becoming a REALTOR® in 2005.

What’s it like to negotiate with another agent from the same office? “We’re not on opposing sides,” Brenda O’Brien said. “We’re working together for a common goal. There’s a willing seller and a willing buyer. We’re the instruments that help them get through the process.”

Bardach seconded the idea. “Our work together was professional, cordial and collaborative,” she said.  “This sale illustrates one reason Long Realty leads the market,” said Kevin Kaplan, the company’s vice president of marketing and technology. “Our agents are the utmost professionals and know the path to success is to work together to facilitate transactions that are fair for buyers and sellers alike. This collaborative culture, along with our leading international marketing exposure and knowledge of the market have led us to consistently be the number one luxury real estate company in Tucson, selling almost fifty percent of the luxury homes.”

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Office merger boosts Long Realty presence in Phoenix’s West Valley

Already a market leader in residential real estate throughtout Arizona, Tucson-based Long Realty Co. is expanding its footprint in the West Valley area of greater Phoenix as one of its franchised offices merges with a prominent local brokerage.

Under the merger agreement, Long Realty West Valley—an independently owned and operated franchise company launched in 2009—is acquiring Tempus West Valley Realty, which will continue operations under the Long Realty West Valley brand.



On March 1, Tempus West Valley Realty will become Long Realty West Valley Sun City.

Gordon Nichols
Long Realty West Valley
Owner/Designated Broker

An active-adult-community specialist, Tempus West Valley Realty fields some four dozen sales professionals. Added to the 156 already on board at Long Realty West Valley’s two offices—Long Realty West Valley Sun City and Long Realty West Valley Surprise—the merger yields a workforce of more than 200 agents.

All those agents have been busy—and effective. “We couldn’t be more excited,” said Ann Sullivan, vice president of Long Realty franchise sales and support. “The combined total of closed sales in 2020 for the two companies is almost $550 million.”  Renee Gonzales, Long Companies CEO adds, “This merger gives us a huge market share all at once, especially in Sun City, Sun City West and Sun City Grand. The area has experienced tremendous growth, and this magnifies our ability to grow along with it.”

“I’ve worked with a number of Tempus agents as far back as 2002,” said Gordon Nichols, owner and designated broker for Long Realty West Valley. “We have a great relationship, and a lot of mutual respect. That makes for an easy transition.”

The entire cadre of Tempus personnel will make the move to Long Realty, Nichols said, and will continue working out of its current office, albeit with new Long Realty signage. The office is in Sun City at 10220 W. Bell Road, Suite 103.

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More growth, new strategies coming as Long Companies adjusts leadership

The new year started with a bang for Long Companies, with changes in top leadership positions as Reneé Gonzales takes over as CEO for the Arizona real-estate powerhouse and Rosey Koberlein moves into a new role. The changes were effective January 11.

Reneé Gonzales
CEO, Long Companies

After nearly four decades in real estate, Koberlein has found a fresh destination for her talents and experience: chairperson of Long Companies. As such, she’ll focus on strategic planning for the company’s direction and growth both organically and through acquisitions, and step away from the nuts and bolts of daily operations.

Gonzales moves up from executive vice president of Core Services, president of Long Title Agency and managing director of Long Mortgage Co.—roles she’ll continue to hold as part of her CEO position. Gonzales will head-up and work closely with the company’s executive leadership team, including Laura Mance, president of the company’s brokerage arm.

Rosey Koberlein
Chairperson,
Long Companies

Renowned for her high-profile community and realty-industry leadership, both locally and nationally, Koberlein joined Long Realty Co. in 1991. She moved through a series of branch and senior-management positions before being named general manager, in 1998. In 2004 she rose to president and CEO of Long Companies.

Every year from 2014 through 2019, the Swanepoel Power 200 (SP200) listing ranked Koberlein among the Most Powerful People in Real Estate. In 2015, she was named one of the 100 Most Influential Real Estate Executives by Real Estate Executive Magazine and was Greater Tucson Leadership’s 2015 Woman of the Year.

Gonzales joined Long Companies in 2002 to oversee its mortgage operations. She led the 2004 start-up of Long Mortgage Co. and served as president of the new division before moving, in 2009, into her current role of executive vice president within Long Companies. Under Gonzales’ leadership, Long Mortgage Co.; its parent company, Prosperity Home Mortgage; and Long Title Agency have grown to be among the leaders of their industries in Pima County.

Gonzales brings a powerful background to the CEO position—and beyond. A nationally recognized and in-demand thought leader and speaker, Gonzales’ work with HomeServices of America, The Realty Alliance—a network of North America’s top real estate companies—and other real-estate trade groups has cemented her reputation as an expert on multiple real-estate topics. 

“Reneé has the natural ability to see all the issues and opportunities of an organization and can lead the organization to be bigger and better than the sum of its individual parts,” Koberlein said. “She’s thoughtful, compassionate, innovative and driven.”

Gonzales says her planning is centered on “the next five years, growing the company, continuing to lead in an environment of constant change, promoting the community and providing top real-estate services to every client throughout Arizona.”

Another goal: “Supporting our agents. Without them, there is no company.”

Kudos for both Gonzales and Koberlein were quick to arrive. “I was incredibly impressed with Reneé the day I hired her back in 2002, and I’m even more impressed with her now. I have no doubt that Reneé will lead this company to further heights. Rosey is the consummate leader, developing Long Companies into the number one real estate company it is today, and she’ll continue to have a positive impact on the company and the community,” said Steve Quinlan, a former part owner, then sole owner, president and chairman of Long Realty Co. “Rosey is a great leader. She has won the hearts and earned the respect of hundreds of agents, sales managers, employees, customers and co-workers as she guided Long Realty to its position as one of the largest and most successful real estate companies in the country,” said Gino Blefari, CEO of HomeServices of America, the parent company of Long Realty. “Reneé brings extensive experience, a fresh perspective and exceptional leadership qualities and under her leadership, I am confident that Long Realty is well-positioned for even greater success.” HomeServices of America is a Berkshire Hathaway affiliate and the largest residential real estate brokerage in the nation.

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Long Realty offices hosting food drive to support Community Food Bank

Aperennial leader insupporting thecommunity, Long Realty is once again stepping up to help out in tough times, using its many company-owned offices as donation sites to collect food items for the Community Food Bank of Southern Arizona.

From 9 a.m. to 4 p.m. every Friday during December (except Dec 25), “Feed the Need” drop-off boxes will be stationed outside the company’s offices throughout the region.

A complete list of Long Realty offices is online at LongRealty.com (scroll down to “Our Locations,” at the bottom of the page). Those offices not listed as “independently owned & operated” are participating in the drive.

Especially in demand are nonperishable foods labeled as low sugar, low or no sodium, or whole grain. Pre-opened items, those packaged in glass containers, and baby food—other than cereals—cannot be accepted. Most-needed items include peanut butter; canned soup, fruit, tomato products, vegetables and meats (such as tuna and chicken); oatmeal, cereal and granola bars; condiments; cereal; packaged nuts and seeds; and rice and pasta.

Monetary donations are welcome too. Go to Donate.CommunityFoodBank.org/LongRealty to make an online contribution.

“Our communities are struggling,” said Laura Mance, president of Long Realty Co. “Local businesses large and small are suffering and many people are out of work. More than ever, we need to reach out and help each other.” Plus, Mance said, “Holiday events that usually support organizations such as the food bank have been canceled, for very good reasons. But the need can’t be canceled. The need is greater than ever, and it’s hugely important that we all do what we can to help.”

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Long Realty’s Dove Mountain office gets new manager

Nov. 1 saw a changing of the guard at Long Realty Co.’s Dove Mountain office and its Continental Ranch/Marana satellite office, with associate broker David Winter stepping down as branch manager after six years. KC Woods, from the Oro Valley office, moves into an expanded version of the position.

David Winter

After 53 years in the workforce (19 years in real estate), Winter is retiring—sort of. Though no longer a branch manager, he will still be active at Long Realty, working with Laura Mance, company president, on a variety of projects until at least the end of the year.

It was a homecoming of sorts for Woods, the associate broker who, in 2007, was the founding manager at Dove Mountain. Woods assumes the title of regional sales leader, a position developed by the company last year. In that capacity he’ll oversee all three offices—Dove Mountain, Continental Ranch/Marana and Oro Valley. The company is also currently in the process of hiring a sales manager for the Dove Mountain office. This position will work closely with Woods in expanding the business and supporting the agents.

KC Woods

Winter spent his entire realty career with Long Realty, starting as a sales pro in 2001. He is a Graduate, REALTOR® Institute (GRI) member and holds credentials for online representation (e-Pro) and for working with short sales and foreclosures.

First licensed in 1987, Woods began as a salesperson with another area brokerage before joining Long Realty in 2000. From 2004 onward he’s served in a variety of management roles at Dove Mountain and Oro Valley, including sales manager, branch manager and regional manager.

Woods served on the Tucson Association of REALTORS® board of directors from 2002 to 2005 and on the association’s risk-reduction committee, as both member and chair. Like Winter, he’s a Graduate, REALTOR® Institute member, as well as a Certified Real Estate Brokerage Manager (CRB).

“David built a strong office with amazing chemistry at Dove Mountain,” Mance said. “It’s a great assemblage of top agents, and, with a talented leader, it’s flourished. KC leads with sincerity, clarity, competence and heart. With his leadership we believe this region will have an even greater impact on the marketplace. We wish them both all the best.”

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