Growing north, Long Realty adds White Mountains franchise office

Covey

Already the dominant real estate brand in Southern Arizona, Long Realty continues its growth as a statewide presence. With the addition of a well-established Show Low-based agency to its network of franchised offices, the company’s service area expands to include the popular White Mountains market.

Long Realty Covey Luxury Properties is the twenty-second of Long Realty’s franchise offices, which, together with a number of company-owned offices, serve virtually every major population area in Arizona.

The new franchise office has a strong track record as an independent brokerage. Founded, owned and operated by Jeff Covey and Kat Redlawsk, the office brings four agents and more than 125 listings throughout the White Mountains into the Long Realty family. The agency specializes in higher-end second homes, land sales and smaller cabins.

Long Realty Covey Luxury Properties will remain independently owned and operated—with the local knowledge and deep roots of a home-grown business—while tapping into the industry-leading clout of Long Realty, a Berkshire Hathaway affiliate. Franchising gives the company access to Long Realty’s array of leadership and support services, including cutting-edge information technology and marketing tools, training, and in-house referrals.

Another valuable plus: Long Realty’s instant name recognition.

The benefit for Long Realty is a bigger footprint in a booming area. “This expansion of our franchise network gives us the strongest presence in the White Mountains and Navajo County that Long Realty has ever had,” said Rosey Koberlein, CEO of Long Companies.

“This greatly expands the market opportunities all of our agents need for their clients who are dreaming of a second home in cooler temperatures,” Koberlein said. “Long Realty Covey Luxury Properties has already received numerous referrals, and in fact Kat put one of those listings into escrow after less than two days on the market.”

“When we started, we had high hopes of developing into a large family-based company,” said Jeff Covey, designated broker for the new franchise office. “We knew one day we would have to venture out to become even larger, doing bigger and better things. Long Realty is a great fit. They have the same goals and integrity as we do.”

Citing Long Realty’s 90-year record of excellence, “their knowledge and experience will only help us grow, ensuring amazing service and results for our clients,” Covey said.

For more information, contact Long Realty Covey Luxury Properties at (928)537-8510, by email at JeffCovey@LongRealty.com or online at coveyluxuryproperties.com. For information about franchising opportunities with Long Realty, contact Ann Sullivan, vice president of franchise sales and support, at (520)906-9900 or by email at AnnSullivan@LongRealty.com.

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Long Realty Sierra Vista’s Shredding and Recycling Event!

Join Long Realty Sierra Vista as they host their Shredding and Recycling Event at the Long Sierra Vista Office. Items will be accepted on a first-come, first-serve basis.

Where? Long Realty Sierra Vista Office, 2363 E Fry Blvd.
When? Saturday, August 20th from 8:00 am – 12:00 pm

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Are You Interested in Down Payment Assistance?

Are you or someone you know thinking of buying a home? The Pathway to Purchase Program is a brand new program that provides homebuyers with up to $20,000 in down payment assistance*.

Contact your Long Realty agent to find the approved lender and appropriate house and for more information.

*restrictions may apply 

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Long Realty’s David Henry Does it All in Huge Luxury Sale

David Henry

In a booming luxury-home market, one Tucson REALTOR® has drawn on years of experience and a sterling reputation—plus a lot of hard work—to achieve a rare luxury transaction. David Henry, an Associate Broker with Long Realty’s Foothills office, represented both the buyer and the seller in the recent sale of a multi-million dollar Foothills home.

Originally listed at $3.9 million, the sale closed at $2.8 million, making it the second-highest residential sale in the Tucson market this year—in terms of cost. In terms of elevation, the house is actually the highest home in the Catalina Foothills, at roughly 3,550 feet.

“Both the Sellers and Buyers were delighted with David’s representation,” said Laura Mance, manager of the Foothills office.  “The price and location made this unique property a marketing challenge that required not only national but international exposure. Our affiliation with Luxury Portfolio International coupled with David’s skill and experience got the job done. Double congratulations are in order.“ Long Realty’s Foothills office is the top-ranking residential real estate office in Tucson by sales volume.

Located at 7300 E. Stone Canyon Drive, the house sits on 93 acres bordering the Coronado National Forest, with panoramic views of the valley below. The renowned Loews Ventana Canyon Resort is about five minutes away.

Henry has deep roots in area real estate, with 40 years as a REALTOR® in Tucson. His background includes custom home marketing and sales, plus experience developing residential communities in the Catalina Foothills, Oro Valley and Dove Mountain.

A unique property, the home has changed hands only twice—including the recent sale—since it was built in the 1970s. The new sellers owned it for 16 years before putting it on the market. But in general, the Tucson luxury-home market is heating up fast. Long Realty data show sales of 25 luxury properties closing in June, the most in the last two years and up 32 percent from the previous June. To join the luxury category, a property must be listed at $800,000 or more.

For more information, contact David Henry at (520)360-2116, by email at henrytucson@gmail.com, or online at www.henrytucson.com.

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Long Realty’s Award Winning Affiliation

Long Realty is honored to be a part of one of the most admired and respected companies in the world, Berkshire Hathaway. Fortune Magazine recently ranked Berkshire Hathaway the 4th most admired company in the world and Barron’s ranked us 2nd most respected company.

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Long Realty’s Homebuyer Seminar

Are you thinking about buying a new home? You’re invited to the Long Realty Homebuyer Seminar. Hear from experienced Real Estate professionals as they answer questions on the complete home buying process. They will also be talking about the new ‘Pathway to Purchase’ program that could help you with a down payment and closing costs!

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Long Realty Welcomes Dominick Scala to the River/Campbell office

Dominick Scala

Tucson civic leader, business executive and golf personality Dominick Scala—better known as Dom—has joined the Long Realty team of agents. Based at the company’s River/Campbell office, Scala will focus on representing properties in Sun City Oro Valley, in metro Tucson’s booming northwest corridor.

Scala is a recent arrival to real estate, but customer service is in his blood. His work life started at Eegee’s, Tucson’s home-grown restaurant chain, while he was in high school. More than 38 years later, he was still at Eegee’s, having risen through the ranks to become Director of Operations, responsible for 23 restaurants and 500-plus employees. Along with his business background, Scala said his strong suit is “my direct, honest approach, always telling it like it is.”

A native Tucsonan, Scala graduated from Catalina Magnet High School and studied business at the University of Arizona.

Community service is a big part of Scala’s resume. He’s held leadership positions with the Northwest Optimist Club and as a company organizer for United Way, and he’s a past Vice President of Canyon Del Oro Little League.

“Dom has an exciting future in real estate,” said Linda Moore, manager of the River/Campbell office. “He’s an excellent communicator, and he has very deep business skills and strong community connections. He knows Tucson, and Tucson knows him. We’re delighted to have him join us.”

For more information, contact Dominick Scala online at dominickscala.longrealty.com, at (520) 240-0152, or by email at nyyankees7@outlook.com.

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Dana McAlister Moves Up in Relocation Industry

Dana McAlister

Because relocating should be a moving experience but not a traumatic one, Long Realty’s Dana McAlister has just earned the prized designation of Certified Relocation Professional. Of the many thousands of people working in real estate in Arizona, only 147 hold the CRP designation.

As the company’s coordinator of outgoing referrals, McAlister works with more than 600 brokerages around the country to help employees and companies leaving southern Arizona connect with relocation services at their destination. Many companies work only with CRP-designated relocation specialists, who are often employed in lending, insurance and transportation, as well as in the relocation industry itself.

“The CRP is highly regarded. It’s the gold standard of professionalism in the employee-relocation industry,” said Don Booth, director of business initiatives and relocation for Long Realty. “Dana has worked hard to earn this designation. It signifies her commitment to customer service, and to our industry through the arena of relocation.”

A Kansas native with years of customer-service experience at several banks in the Midwest, McAlister saw the challenges of relocation first-hand in 2008 when she moved to Tucson to join the Long Realty team.

Requirements for the CRP designation are stiff: At least a year’s experience in the field, taking a six-month-long course, and passing a three-hour exam. The exam, taken in person, is no creampuff—only two out of three test-takers pass. Recertification is required every three years. The designation is offered by the Worldwide Employee Relocation Council, the industry’s trade organization.

No two relocations are the same. They may involve a single employee, a corporate division, or an entire company. And they are typically complex—moving families, dealing with tax and legal issues and corporate relocation policies, and understanding real estate appraisal methods and marketing strategies, to name just a few of the considerations. But the goal never changes: to help relocated employees become productive in their new setting as quickly as possible.

For more information, contact Dana McAlister at 520-918-2437 or DMcAlister@LongRealty.com.

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Long Realty’s Career Event: July 25, 2016

Considering a Career in Real Estate?

If you or someone you know is considering a career in real estate sales, come to Long Realty’s Career Event and hear from industry experts to find out more. RSVP to Colleen Rafferty at 520-918-3869 or careers@longrealty.com.

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Join Long Realty in Positively IMPACTing Our Community

Long Realty’s Houghton/Southeast/Vail office is supporting IMPACT of Southern Arizona by hosting a Peanut Butter and Cereal Drive for the months of June and July. If you’d like to help, please stop by the office with a 16 oz. jar of peanut butter or 1 lb bag or box of cereal and help make a positive difference to a family in our community!

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