KAPLAN NAMED NEW MARKETING DIRECTOR OF THE LONG REALTY COMPANIES

February 14, 2008 – (TUCSON, Ariz.) – – The Long Realty Companies today announced the hiring of Kevin Kaplan as Marketing Director. The marketing veteran Kaplan comes to The Long Realty Companies from ForeclosureRadar.com-where he served as Vice President of Marketing and Business Development. His more than fifteen years of marketing experience also includes work at Century 21 M&M and Associates in Northern California, where he served as Senior Vice President, and Cendant Corporation, where he held the post of National Director of Customer Marketing for the Century 21 Real Estate brand. "I am excited to join the family of Long Realty Companies," Kaplan said. "The Long brand has a rich history, and I look forward to contributing to the company’s continued success. The combination of forward-thinking marketing and Long’s 80 years of expertise will enable us to remain the leader in providing innovative services to our agents, buyers, and sellers." Kaplan, a Long Island native, holds a Bachelor of Arts in Economics from the State University of New York at Stonybrook, and a Master’s in Business Administration and Management from Dowling College in Oakdale, New York. He now resides in Tucson with his wife, Lynne, and their two children.