LONG LAUNCHES ONLINE OPEN HOUSE SITE, UNVEILS ENHANCEMENTS TO LONGREALTY.COM

October 1, 2008TUCSON, ARIZ. – The Long Realty Companies today unveiled LongRealtyOpenHouses.com-an online spin on the traditional open house experience.

Designed to cater to the growing number of prospective home buyers relying heavily upon Internet resources, the new site offers tools and information that will appeal to a more discerning audience, Long officials say.

With the increase in homes for sale, rising fuel prices, and easily accessible online housing information, Long is taking the lead in responding to an important shift in home scouting while also servicing consumers who are more tech savvy, and better informed about market conditions, than at any other time in history. LongRealtyopenhouses.com enables home shoppers to easily find open houses, get maps, photos, property information and driving directions, and can even send email notifications when new open houses are scheduled.

"People are not driving all over town anymore on a Sunday looking for open houses," says Kevin Kaplan, Long’s Director of Marketing. "They do research ahead of time and plan their visits. The days of just driving around and spending a whole tank of gas are over. LongRealtyOpenHouses.com makes visiting open houses easier and more efficient."

Along with the launch of Long’s new open house site, the company today unveiled enhancements to its main Web site, LongRealty.com.

With new mapping functionality, expanded neighborhood data, resources for buyers and sellers and an eye toward an overall enhanced consumer experience, the new-look LongRealty.com will remain on the leading edge of the online real estate experience.

"We are very pleased with the Web site enhancements," said Long Realty Companies CEO Rosey Koberlein. "While we are staying ahead of the curve technologically through expansion of services and information, we remain committed to offering personalized, first-class service to our buyers and sellers. With both elements in place, we will be able to continue providing the best experience to those with whom we do business."

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