According to recent statistics released by YouTube.com, 72.5 percent of the population in the United States is now online, and 79 percent of US internet users view videos online.
To better serve the needs of its buyers and sellers, Long Realty Company is taking a leadership position by now creating online video tours, complete with professional narration of the property highlights, for every property listed with Long Realty Company that has 8 or more photos. These video tours are currently available on LongRealty.com as well as over one thousand Long Realty sales associate personal websites.
Long Realty has gone one step further to capitalize on the viral nature of online video, by also posting all Long Realty video tours to YouTube.com. YouTube is the largest entertainment site on the internet and the sixth largest internet destination worldwide, with 5.3 billion page views by 80.7 million unique visitors per month. The average American user spends more than 5 hours a month watching online videos and 54 minutes a month on YouTube.
Comprehensive property listing details accompany the video tour on YouTube, and allow for any consumer searching for homes to now find a video tour simply by typing in key words such as property type, area of town, MLS number, schools, street address, and even the agent’s name. In the three weeks since the launch of this program, Long Realty has produced and posted video tours for well over 3,000 Long Realty listed properties and the popularity of these tours is growing at a rapid pace.
“Today’s home buyers and sellers are far more tech-savvy than before,” said Rosey Koberlein, CEO of the Long Companies, continuing, “Video tours offer consumers the convenience and flexibility to check out the features of a home from wherever they are, any time of day or night. This is an invaluable resource for someone looking to buy or sell a home or relocate to Arizona.”
Sharing video tours is now even simpler with share features built into YouTube, allowing sales associates and consumers alike to send properties of interest to social networking platforms like Facebook and Twitter. Additionally, today’s new smart phones like the Blackberry Storm and the Apple iPhone have applications to view YouTube videos directly on the mobile device, giving home shoppers the ability to view Long Realty video tours on the go.
The long lasting benefits of Long Realty’s video tours enable sellers to market their properties to a much wider online audience. Buyers now have instant access to thousands of listing videos through a new multimedia avenue that provides a more enjoyable and informative home search. The Long Realty sales associate gains another competitive advantage with video tours by better serving the need of buyers and sellers, and at the same time work smarter as video tours are created and posted online automatically by Long Realty.