Just wrapping up its own 90th birthday, Long Realty is celebrating another milestone: the 20th anniversary of its first franchise agreement. Long Realty Benson was first to join the company’s fledgling franchise program, in 1997.
Franchised offices are independently owned and operated but draw a number of benefits from the relationship with Long Realty. The franchising package includes instant name recognition, state-of-the-art marketing and technology services, access to a worldwide network of referrals and listings, deep research resources, and other perks that come from being affiliated with the largest residential real-estate company in Southern Arizona.
The relationship has been mutually beneficial. “Long Realty just knows how to treat their clients and franchisees right,” said J. Mahlon MacKenzie, owner and designated broker at the Benson office. “We’ve enjoyed a very good working relationship. Long Realty has a great reputation, and they bring us all sorts of opportunities.“
“The Long Realty Benson office is special for us,” said Rosey Koberlein, Long Companies CEO. “They were the first to take the franchising leap, and it’s been a wonderful experience ever since.”
The office, at 642 W. 4th St. in Benson, was established in 1987 and remains in its original location. “It’s right in the center of town,” MacKenzie said. “It’s worked very well for us.” The office is planning a fall celebration to honor the franchise anniversary.
While relocation is not part of the story, the office has gone through changes over time, fielding as many as 16 agents at one point. The current head-count is eight, including six REALTORS®, one broker—MacKenzie—and one associate broker and office manager: Margene MacKenzie, wife of Mahlon.
And big changes are coming, MacKenzie said. “The city of Benson is about to experience exponential growth” as a massive 28,000-home development in the area gets underway. “The entire community will benefit from what that brings.”
Through vigorous franchising—as well as the opening of numerous company-owned offices—Long Realty has expanded its Tucson-based footprint to cover the region from Puerto Peñasco, Sonora to the White Mountains and west to Yuma. The company now counts 23 franchisees among its total of 36 offices.
For more information, contact J. Mahlon MacKenzie by email at mackenzie@LongRealty.com or by phone at (520) 586-2300.