Long Realty dominates area luxury market for 2019

A perennial leader in the local luxury-housing market, Long Realty showed its clout once again in 2019, with its agents far outpacing the competition.

Long Realty’s luxury agents listed and sold last year 8 of the top 10 highest-priced luxury transactions in Tucson, according to data from the Multiple Listing Service of Southern Arizona.

While the working definition of “luxury property” starts at $800,000, every home on the top-10 list was well above that price point. Closing prices ranged from $3,050,000 for an Oro Valley estate (listed by Long Realty’s Suzie Corona and Josh Waggoner) to four homes—all listed by Long Realty—that sold for $1,950,000. More details on the 8 luxury sales are below.

Sale PriceAddressMLS #Listing Agent
$3,050,000 812 W. Granite Gorge Drive21906725Susie Corona/Josh Waggoner
$2,550,000 4615 N. Placita Roca Blanca21828650Matt James
$2,350,000 6262 E. Vista Del Canon21906412Russell Long
$2,100,000 7211 N. Secret Canyon Drive21903141Josh Waggoner
$1,950,000 6466 E. Santa Aurelia21902520Jameson Gray/McKenna St. Onge
$1,950,000 1272 W. Twisted Mesquite Place21633384Michael Douglass
$1,950,000 3646 E. Placita Lindura21909947Jameson Gray/McKenna St. Onge
$1,950,000 13528 N Pointed Rock Court21918070Sandy Northcutt

 “How do we explain our success in this market segment?” said Laura Mance, president of Long Realty. Mance listed a number of reasons, including highly skilled sales professionals, proven success in working with affluent buyers and sellers, international exposure through the company’s affiliation with Luxury Portfolio International, and effective luxury marketing strategies.

Long Realty dominates throughout the local luxury market, not just at the top end. “Last year, over 48 percent of luxury buyers and sellers chose us. That’s five times more than our closest competitor. When a luxury buyer is in our market, Long Realty agents know about it,” Mance said.

“Bottom line, the answer is ‘trust,’ built client by client and supported by a deep history of successful transactions,” Mance said. “Luxury clients are sophisticated and they won’t settle for a property, or an agent, that’s just ‘good enough.’ It’s a difficult segment, and you have to be prepared. We do our homework and our clients know the quality experience Long Realty will provide.”

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