The Prescott-areareal estate community just gained an experienced and highly professional new member as the opening of a new franchise office expands Tucson-based Long Realty’s statewide coverage.
Launched by owner and designated broker Melinda Eslinger, Long Realty Uptown/Prescott will serve all of Yavapai County, including Prescott, Prescott Valley, Dewey, Humboldt and Mayer. The new office is located a mile from Prescott’s famed Whiskey Row, at 1580 Plaza West Drive, suite 105. Opening day was Sept. 16.
While independently owned and operated, franchise offices draw on the deep support and exposure of a regional and national powerhouse, and have access to Long Realty’s leadership, advanced information technology and marketing programs, education, referrals—and the instant name recognition of one of Arizona’s leading residential real estate companies.
No stranger to the ins and outs of Long Realty, in 2011 she started with Long Realty and found her passion as an educator. In 2015 Eslinger opened her first affiliated office—Long Realty Uptown—in central Phoenix after working with the company as a sales agent and associate broker. That office now fields more than two dozen sales pros. Eslinger also has vast experience and leadership at the state level, practicing in the Arizona Association of REALTORS( AAR) Broker University Workgroup in 2015, AAR Professional Business Development group from 2015-17, an AAR panel member of the Professional Standards Grievance Committee 2017-2020, currently appointed AAR Grievance Committee Chairman and elected 2021-2022 Director Phoenix Association of REALTORS Board of Directors. Eslinger can be found teaching Continuing Education classes across the state and even started her own real estate school in 2017.
“Long Realty has given me so much support,” Eslinger said. “And my team in Phoenix is incredibly impressive, like a good family. I just want to build that in Prescott, too. My goal for Prescott is to build a community of professional agents who are like minded in terms of work ethic, fiduciary, professionalism in a family type culture.” Eslinger will teach a wide variety of practical classes to establish strong, local value for professionals. Representing all Yavapai County, Eslinger will rely on her Long support as well as building and teaching local professionals on why the general public will want to use a trusted Long Realty agent.
A branch manager—Kellie Carr—will staff the office at first, Eslinger said, with a cohort of professional agents to come. Carr is the cornerstone to building agents in Prescott as she has lived and worked in the real estate community a long time. Carr also was a teacher before getting into real estate.
“We are excited to finally have a presence in this part of the state,” said Rosey Koberlein, CEO of Long Companies. “Prescott is an important addition to Long Realty. Over the years, consumers have contacted us for help in the Prescott and Prescott Valley market. Now we can ensure those buyers and sellers receive that stellar Long Realty service,” she said.
“This new office and location help us provide a comprehensive real estate services experience, one that connects buyers and sellers in Prescott to Phoenix and other parts of Arizona. We say Long Companies is ‘everything real estate’. Now it’s ‘everything’ in terms of ‘everywhere,’ too.
“Under Melinda, it’ll be a great office. And, thanks to our relationship with HomeServices of America, a Berkshire Hathaway affiliate, and Leading Real Estate Companies of the World, we’re now able to service referrals across Arizona that come to us from all parts of the country—or globe,” Koberlein said.