Bailey Francis joins Long Mortgage team at Oro Valley office

Getting a mortgage processed at Long Realty’s Oro Valley office just got even easier with the addition of a third in-office mortgage consultant. Joining the Long Mortgage Company team is Bailey Francis, a 10-year mortgage veteran. Francis’ start date was Dec. 3.

Francis began her mortgage career with Long Mortgage in 2009 and is coming back home after working for a different company. Before becoming a mortgage consultant, she was a licensed real estate agent and holds a bachelor’s degree—with a focus on finance—from the Eller College of Management at the University of Arizona.

“Bailey has vast experience in the mortgage industry and will bring a great deal of knowledge to our company,” said Reneé Gonzales, managing director of Long Mortgage Company. “She is a fantastic addition to this office and to our entire mortgage team.” As well as overseeing Long Companies’ mortgage operations, Gonzales is president of Long Title Agency and executive vice president overseeing the organization’s core services division.

“An experienced home-financing professional, Bailey is committed to providing exceptional service and comprehensive financing solutions from application to closing,” Gonzales said.

Francis joins mortgage consultants Ed Arriola and Gwen Musselman at the Oro Valley office.

For more information, contact Bailey Francis by email at or by phone at (520) 918-5806.

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Long Realty’s Barb Frohling retires at half-century mark

Wrapping up a remarkable 50-year career with Long Realty Company—spanning more than half of the 92-year-old company’s lifetime—Barb Frohling has retired, effective September 28. In a true up-through-the-ranks story, Frohling climbed the corporate ladder from part-time secretary and receptionist to the company’s director of commissions.

Frohling started with Long Realty during the summer of 1968 as part of a Palo Verde High School cooperative-education program. “That was my first job, and I never left,” Frohling said.

Since then, she’s worn “six or seven different hats,” with the company, Frohling said. Her trajectory included stints in the company’s insurance, licensing, human resources, accounting, and commissions divisions. As director of commissions—her final posting—Frohling was responsible for ensuring agents receive their commissions, promptly and accurately, once their transactions close.

Along the way, she earned sales licenses for both insurance and real estate, but never worked under either license. “It was a great way to learn the business and the terminology, and to understand what the agents were going through,” she said.

Tucson—and Long Realty—was very different in 1968. “When I started, we had one office, a little building on East Sixth Street at Campbell Avenue, with maybe a dozen agents,” she said. “They were mostly older, second-career people. The average agent now is much younger. It’s good to bring in new blood, and the technology has gone through the roof.”

The building is still there but the company has moved on, now fielding some 1,400 sales pros from its mix of 41 company-owned and independently owned franchise offices.

Greater Tucson has moved on, too. When she started with Long Realty, “Oro Valley was not in existence,” she said. “The southeast side was not developed. Marana was a farming community.”

Frohling leaves some big shoes to fill at Southern Arizona’s leading brokerage. “Barb’s been a mainstay of this organization for generations,” said Rosey Koberlein, CEO of Long Companies. “She was on duty throughout our greatest period of growth. She’s part of the living history of the company, and she’ll be tremendously missed.”

A part of HomeServices of America, a Berkshire Hathaway affiliate, Long Companies comprises four separate businesses: Long Realty Company, Long Mortgage Company, Long Title Agency and Long Insurance Group. Long Realty Cares Foundation, a community-building philanthropy, is under the umbrella as well.

“We don’t think of it as Barb retiring because her character and high standards are part of our tradition now.” said Laura Mance, president of Long Realty.

Added Tony Finley, Long Companies’ chief financial officer: “Barb is dedicated, smart and graceful. Most importantly, she cares.”

The feeling is mutual. “The whole reason I’ve been with Long Realty so long is that I’ve enjoyed the work, but, even more, working for and with the people in the company,” Frohling said. “From our agents and staff to the managers, and all four of the CEOs I’ve worked with, they’ve all been nice people.”

Next on the Frohling agenda: “Travel with my husband and getting back on my bike.” A competitive road cyclist with a fistful of state championships, Frohling is still recovering from a July crash. Attending football and basketball games at the University of Arizona is another must-do. “I’m a huge fan,” she said, with season tickets for both sports.

Beyond that, retirement planning is still in the “to be announced” phase. “What a fabulous 50-year foundation to her next adventure,” Koberlein said. “Whatever Barb does next, she’ll do it with energy, enthusiasm, and total commitment. Why would she change now?”

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Long Realty’s Laura Kelly Mance, Baron Gauna promoted


In its continuing drive toward growth and excellence, Long Realty Company has promoted two of its senior personnel. At the beginning of September, Laura Mance, formerly manager of the company’s Foothills branch, assumed the title of company president. Baron Gauna, the company’s director of education and associate sales manager, moved up to Foothills branch manager.

As president, Mance’s focus will be to develop strategic initiatives to continue the company’s history of growth. “Just as she’s grown the Foothills office over the last few years, Laura knows exactly what actions to implement to drive more business to you, and therefore the company,” Koberlein said in a announcement to Long Realty employees and its many sales professionals. The Foothills office is the highest-volume real estate office in Southern Arizona.

Mance managed the office for eight years, after a year managing the company’s Casas Adobes office and a lengthy career in leadership roles with other companies. “Laura and I have been great friends, and great competitors, since 1991,” said Rosey Koberlein, CEO of Long Companies. “She was an exceptional leader” even before joining Long Realty in 2009, Koberlein said. “Long Realty is the premier real estate company in our community and a nurturing, supporting environment for real estate pros to grow their business”, said Mance. Mance added, “We care about the success of every one of our sales professionals, and I am excited to grow their business further in my new role.”

Mance’s résumé includes a strong record of mentorship and service to the industry. Among many other positions, she is a past president and officer of the Tucson Association of REALTORS® and served three terms on the executive committee of the Arizona Association of Realtors.

No stranger to the Foothills office, Gauna based his operations as director of education at the office, while simultaneously serving as associate sales manager for the Foothills branch. He was named to the dual positions in November 2016, after a decade as manager of the company’s Central office.

Gauna joined Long Realty in 2002 after a career in public education. During his tenure with the company he has served as a sales agent, trainer and sales manager, as well as branch manager and director of education.

“It’s a pleasure to be able to promote two outstanding performers and colleagues,” Koberlein said.

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Long Realty’s Foothills office adds two sales pros


Joining Long Realty’s Foothills office from another company are two veteran sales pros, bringing with them decades of experience in the Tucson real estate market. Business partners Mike Sturgis joins the office as an associate broker, while Michael Troughton will serve as a sales agent.

Sturgis, a native of the Chicago area, arrived in Arizona is 1972 and finally made it to Tucson in 1976. He received his sales license in 1981, upgrading in 1989 to a broker’s license. He’s a consistent top sales producer, ranking in the top one percent of sales nationally. His professional focus is residential and income properties, first-time buyers, estates, foreclosures, small commercial properties, lots and land.

A sixteen-year Tucson resident, Sacramento native Michael Troughton received his real estate sales license in 2010 after a career as a bank accounting analyst. He also worked in marketing for a major local beverage distributor and holds a bachelor’s degree in public administration and policy from the University of Arizona.

Working with buyers and sellers, Troughton’s focus is residential properties, relocations, estates, foreclosures and auctions.

Sturgis and Troughton both hold two professional designations: Certified Residential Specialist (CRS) and Military Relocation Professional (MRP), awarded by affiliates of the National Association of REALTORS®. The CRS is the highest credential awarded to residential sales agents, managers, and brokers.

“What wonderful additions to our office,” said Laura Mance, branch manager. “Mike Sturgis is a deeply experienced broker and has the track record to prove it. And Michael Troughton brings the education, business background and sales experience to flourish in our market. They’ll both be great fits with our office and our community.”

Established in 1979, Long Realty’s Foothills office ranks as Tucson’s number-one residential real estate sales office by sales volume.

For more information, contact Mike Sturgis by email at or by phone at (520) 444-2280. Contact Michael Troughton by email at or by phone at (520) 444-4817.

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Veteran broker, commercial specialist Mick Cluck rejoins Long Realty

Returning to Long Realty is Mick Cluck, a longtime broker with more than four decades of real estate experience. A specialist in multifamily investment and income properties, Cluck will serve as an associate broker with the River/Campbell office.

Cluck is a member of Long Realty’s Commercial Services division, a group of real estate pros focused on providing brokerage, consulting, and financing services for commercial clients. Properties represented by the group include industrial, office, medical, retail, land, ranch/farm, leasing, development and investment holdings.

Cluck bears the prestigious CCIM designation—for Certified Commercial Investment Member—from the CCIM Institute, an affiliate of the National Association of REALTORS®. Denoting expertise in the commercial and investment end of the real estate industry, the CCIM is earned by completing a curriculum that includes 200 hours of classes, documented work experience, and a daylong exam. Cluck served as treasurer of the group’s Southern Arizona chapter in 2014.

“We’re so happy to have Mick join us,” said Linda Moore, branch manager of the River/Campbell office. “His tremendous experience as a broker, his deep roots in the community, and his diligence and patience make him a great fit with one of Long Realty’s premier offices.”

A native of Scottsbluff, Nebraska, Cluck has been a Tucson resident since 1973, when he came to study at the University of Arizona. He earned two undergraduate degrees from the UA, in anthropology and racetrack management. First licensed as a sales agent in 1975, Cluck has been in real estate ever since. In 1981 Cluck moved up to a broker’s license.

For more information, contact Mick Cluck by email at or by phone at 349-3533.

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Long Realty launches bilingual-services office on Tucson’s southwest side

Now open for business: a new Long Realty office, established to offer Tucson’s southwest side easy access to comprehensive real estate services provided chiefly by Spanish/English bilingual real estate pros.

Located in The Landing, a shopping center at the northwest corner of the intersection of West Irvington Road and Interstate 19, the new office—known as the Irvington and I-19 office—is now open.  The office is open Monday through Saturday from 8 a.m. to 5 p.m., with Sunday hours from 10 a.m. to 3 p.m. Its street address is 1226 W. Irvington Road, #110. The phone number is (520) 918-8889.

“The Irvington and I-19 office provides a convenient physical presence and positions Long Realty as the premier real estate company on the southwest side,” said Rosey Koberlein, CEO of Long Companies. “The location is ideal. Access is easy, there’s plenty of parking, and it’s highly visible from Irvington Road.”

Featuring ample meeting space, the office allows Long Realty pros and their clients to get together in a local, friendly environment.

Primary users of the office will be members of the company’s Grupo Hispano—bilingual agents from Long Realty’s Tucson-area offices, organized to better serve Spanish-speaking clients and the south and southwest parts of town in general.

“This helps our company and sales pros improve our services to the growing population on the southwest side of town,” Koberlein said. “It reflects our commitment to southwest Tucson and the support we provide our sales professionals.”

The Irvington and I-19 office raises the total of Long Realty offices to 41, including 24 independently owned franchise offices. The company fields more than 1,400 sales pros.

For more information, contact Noe Durazo by email at or by phone at (520) 918-8810.

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Associate broker Barbara Wilson returns to Long Realty

Long Realty’s already powerful Foothills office adds an associate broker as veteran agent Barbara Wilson rejoins the company. Known for her leadership within the industry, Wilson is president-elect of the Tucson Association of REALTORS®, the largest trade organization in Southern Arizona.

Wilson’s path into real estate began as a paralegal for a leading Tucson real-estate attorney. “After doing law for 22 years it was time for a change,” Wilson said. “Becoming a REALTOR® was a natural progression.” Wilson first received her real estate license in 2003, and in 2016 earned her broker’s license.

As real-estate specialties Wilson includes working with second-home buyers, retirees and clients who are relocating from out of state. Originally from Mt. Auburn, Illinois, a family move brought Wilson to Tucson in 1975.

Her professional designations—all awarded by the National Association of REALTORS®—include Seller Representative Specialist (SRS); Short Sales & Foreclosure Resource (SFR); and Graduate, REALTOR® Institute (GRI).

She also holds the NAR designation – Performance Management Network (PMN), awarded by the Women’s Council of REALTORS®. This designation focuses on developing negotiation strategies and tactics, networking and referrals, business planning, personal performance management and leadership development.

“Barbara is a wonderful addition to the Foothills office,” said Laura Mance, office manager. “Her leadership skills, her legal background and her track record all fit very well with our clients and our market.” Established in 1979, Long Realty’s Foothills office is the leading Tucson-area residential real-estate office as measured by sales volume.

For more information, contact Barbara Wilson by email at or by phone at (520) 240- 3560. Her real-estate blog is at

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Long Realty readies new office on Tucson’s southwest side; launch soon

Continuing its tradition of growing to meet expanding markets, Long Realty is adding a new office on Tucson’s southwest side to provide easy access to real estate services for the local community.

Located in The Landing, a new shopping center at the northwest corner of the intersection of West Irvington Road and Interstate 19, the new office—known as the Irvington and I-19 office—is slated for a May opening. A firm launch date is still in the works.

The new office positions Long Realty as the premier real estate company with a convenient physical presence on the southwest side. Ample meeting space will allow clients the comfort of meeting with their Long Realty sales associate in a local, friendly environment.

“This new office will help our company and sales associates better serve the growing population on the southwest side of town,” said Rosey Koberlein, CEO of Long Companies. “The location is ideal. It’s highly visible from Irvington Road, access is easy, and there’s plenty of parking. It’s definitely going to meet a need. It also shows our commitment to southwest Tucson, and the investments we make in our sales associates. ”

The Irvington and I-19 office brings the count of Long Realty offices to 41, including 24 independently owned franchise offices. The company fields more than 1,400 sales associates.

For more information, contact Noe Durazo by email at or by phone at (520) 918-8810.

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Long Realty honors two for community service, professional leadership

Two veteran associate brokers with Long Realty took high honors at the company’s annual recognition event, held Feb. 15 at the Tucson Convention Center. The Samuel H. Woods Community Service Award for 2018 went to Peter DeLuca, with the company’s River/Campbell office. Ken Ryan, with the company’s Tanque Verde office, won the Barrington Long Lifetime Achievement Award for 2018.

Samuel H. Woods Community Service Award for 2018: Peter DeLuca

Created to recognize the Long Realty sales associate who best exemplifies a commitment to community involvement and “service above self,” the Samuel H. Woods Community Service Award went to Peter DeLuca, an associate broker since 1992. The award is named for Samuel H. Woods, a former Long Realty member renowned for his community-service engagement.

The award includes a donation to the Samuel H. Woods Memorial Scholarship Fund in the name of the recipient. Administered through the University of Arizona Foundation, the fund supports a scholarship for a student studying regional land development at the UA’s School of Geography & Development.

 DeLuca qualified for the honor by “giving generously with both his time and financial support,” wrote Linda Moore, branch manager at the River/Campbell office. Moore cited DeLuca’s long history of volunteering for community-support efforts from disaster relief and hospice care to mental health services and cold-weather emergency homeless shelters.

Plus, “he is the first one to pull out his wallet” for charitable causes, Moore wrote. “Peter donates without fanfare because he truly gives from his heart.”

Barrington Long Lifetime Achievement Award for 2018: Ken Ryan

Winning the Barrington Long Lifetime Achievement Award for 2018 was Ken Ryan, an associate broker since 1996. Named for Barrington Long, president and owner of Long Realty from 1952 to 1980—and son of company founder Roy H. Long—the award honors a sales associate who has had a significant impact on the field of real estate, earning the respect and admiration of professional colleagues and inspiring others to excel.

In his nominating document, Don Geisler, manager of the company’s Houghton/Southeast/Vail branch, wrote Ryan was “calm, focused, and always made everybody comfortable that strong leadership was in place to navigate the challenges” of the “lengthy, massive recession” that began in 2008. The recession led many real-estate professionals to leave the industry, Geisler noted.

And, Geisler wrote, Ryan was “directly responsible for helping hundreds, if not thousands of people through some of the truly darkest times in their lives” by facilitating short sales of distressed properties at a time when many agents avoided such transactions. Geisler also cited Ryan’s record of service on “ethics committees and panels that help guide, shape, and lead the real estate industry.”

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New franchise office boosts Long Realty’s Yuma-area coverage

Long Realty’s coverage of the booming Yuma-area real estate market took a big step up with the recent launch of a third franchise office. The Long Realty San Luis office opened January 20 to serve the San Luis and Somerton areas.

The new office is a branch of the Long Realty Yuma-Foothills office, established in 2014. Owner Elizabeth Carpenter, a 30-year veteran of the real estate business in Yuma and San Luis, will serve as designated broker for both offices.

Franchise offices are independently owned and operated, but draw on the services, support and considerable name recognition of Tucson-based Long Realty, a regional powerhouse and Berkshire Hathaway affiliate. Long Realty now comprises 40 offices—including 24 franchise offices—with more than 1,400 sales associates.

“Our affiliation with Long Realty has been so successful,” Carpenter said. “They sure keep their promises! We have received tremendous support from all departments, and the training has been critical in elevating our agents to a new level of excellence in today’s marketplace.”

Located some 20 miles south of Yuma, on the border with Mexico, San Luis is a port of entry with a population exceeding 30,000. Somerton is roughly halfway between Yuma and San Luis. With a mix of agriculture, manufacturing, light industry and trade, San Luis is among the fastest-growing rural areas in Arizona.

The office will advertise in Mexico, Carpenter said, but will represent properties only on the U.S. side of the border. The initial staff for the office will be two agents, Carpenter said, with another agent or two slated to join the team soon. Veronica Zavala will serve as the Branch Manager. Veronica has over 10 years’ experience as a realtor and lives and works in the area.  She is bilingual and a very active member of the community. In addition to working with residential buyers and sellers, the office will partner with two new-home subdivisions and an industrial park now being developed.

“The Yuma area, including San Luis, has seen tremendous growth,” said Rosey Koberlein, CEO of Long Companies. “With her deep roots and Foothills office, Elizabeth has already built a solid foundation in the area. This new office will expand her impact, and our presence, in this important market.”

Long Realty San Luis is located at 1914 Juan Sanchez Blvd., in the Plaza Riedel.

For more information, contact Elizabeth Carpenter, Long Realty San Luis owner/broker, at (928)503-0110 or by email at For information about franchising opportunities with Long Realty, contact Ann Sullivan, vice president of franchise sales and support, at (520)906-9900 or by email at

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