Long Realty shifts managers, adds new education position

Now celebrating its 90th birthday, Long Realty is looking forward, not back, as it launches a strategic new position within the company.

To guide the coaching and continuing education of its cadre of some 1,200 agents, the company has appointed Baron Gauna as Director of Education. For the past decade Gauna has served as branch manager of the company’s Central office.

Replacing Gauna as Central office manager is Wendy Trush, moving up from her position as sales manager and associate broker at the company’s Foothills office.

“We’ve been searching for a Director of Education who is contemporary, dynamic, and knows real estate,” said Rosey Koberlein, CEO of Long Companies. “Baron has a vision which supports the best practices of our current generation of REALTORS®, and he’ll lead us into the future when it comes to agent training and coaching.” The search was lengthy, Koberlein said, because “this role is for the whole company’s benefit. It was not something that could be rushed.”

Gauna will spend part of his time at the company’s Foothills office, where he’ll also be associate manager. “We believe it’s important for Baron to do his work in a branch environment in order to keep our education program authentic and relevant,” Koberlein said.

While manager of the Central office Gauna created the Performance Team, a group of new agents—no more than seven at a time—who get full attention, training, and support to make sure their first year in the business is successful. “The Performance Team has shown extraordinary results and enormous success,” Koberlein said.

Both Gauna and Trush have been active as instructors with the Long Realty Academy, an in-house teaching operation aimed at helping new agents get up to speed in real-world real estate and to help experienced agents hone their skills.

Trush brings sterling credentials to her new position at the Central office. She was named 2013 REALTOR® of the Year by the Tucson Association of REALTORS®—TAR— and was a member of the association’s 2014 board of directors. Gauna is a current member of the association’s Multiple Listing Service board of directors.

After a career in management with Texas Instruments, Trush switched to real estate in 2009. Since then she’s helped clients buy and sell homes throughout greater Tucson, from Red Rock to Sahuarita and east to Vail. She’s given back to the community as well, serving on numerous TAR committees, educating and mentoring new agents, teaching continuing-education classes for REALTORS®, and helping high school students and adults master the intricacies of financial literacy. She also participates in Junior Achievement and Meals on Wheels.

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Matt James comes home to Long Realty’s Foothills office


It’s a happy homecoming as Realtor® Matt James rejoins Long Realty’s Foothills office. James was with the office from 2006 to 2015 and, after a brief sojourn with another company, he’s come back to his Long Realty roots.

A third-generation native Tucsonan, James’ great-grandparents settled in the Old Pueblo in the 1920s—about the time Roy H. Long was starting his real estate company.

Sporting a bachelor’s degree from Northern Arizona University, James relocated to Southern California in 1994 and had great success in the restaurant industry before making the transition, in 2002, to real estate.  As James tells it, “My San Diego Realtor® said ‘you might be good at this’ and hired me.” And so it began…

It was a good call—in 2006 James sold over $14 million in real estate, including a house in the South County area of San Diego for a record $4.2 million. But home kept calling, pulling James back to Tucson and to his start at Long Realty.

“My specialty is diversity,” James says. “From low-priced short sales to higher priced luxury listings, I’ve done it all.” He was a founding member of “Long Realty’s Short Sale Advisory Committee” during the housing crisis. In today’s more stable real estate market, James has become one of Tucson’s top listing agents. His diversity has proven valuable, as James recently surpassed $60 million in Tucson area real estate sales. “I love connecting with people and understanding their core wants and needs,” he says. “I cherish being their trusted advisor.”

Joining—and, now, coming back to—the Long Realty team was an easy decision for James. “I knew good people who worked for a company they loved,” he says. ”It was a great fit for me, and I’m very excited to be back.”

The feeling is mutual. “Matt brings high energy, high standards, and deep experience to every transaction,” says Laura Mance, manager of the Foothills office. ”And he knows Tucson. He’s been a tremendous asset to our team, and we’re delighted to have him back.” Measured by sales volume, Long Realty’s Foothills office is the top residential real estate office in Tucson.

Community service is a central value for James. As a member of the 2012-2015 Fiesta Bowl Committees, he’s been part of a distinguished team of community leaders working with sponsors, volunteers, staff, and the bowl’s board of directors to support Arizona’s premier collegiate bowl game. Not one to waste time, James also invests in real estate, volunteers as a Little League coach and supports the Tucson Boys and Girls Clubs.

For more information, contact Matt James by email at mjames@LongRealty.com, visit him online at mjames.longrealty.com, or give him a call at (520)248-7648.

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Join us at the Long Realty Halloween Family Safety Fair

Long Realty’s Continental Ranch Halloween Family Safety Fair will be held this Saturday, October 29th from 10:00 am – 1:00 pm at the Continental Ranch Community Center.

Be sure to bring the whole family for free hot dogs, trick or treating, photo booth fun, door prizes and more!

Admission: Donation of canned, dry good or donation to Marana Food Bank.

See you there!


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Growing north, Long Realty adds White Mountains franchise office


Already the dominant real estate brand in Southern Arizona, Long Realty continues its growth as a statewide presence. With the addition of a well-established Show Low-based agency to its network of franchised offices, the company’s service area expands to include the popular White Mountains market.

Long Realty Covey Luxury Properties is the twenty-second of Long Realty’s franchise offices, which, together with a number of company-owned offices, serve virtually every major population area in Arizona.

The new franchise office has a strong track record as an independent brokerage. Founded, owned and operated by Jeff Covey and Kat Redlawsk, the office brings four agents and more than 125 listings throughout the White Mountains into the Long Realty family. The agency specializes in higher-end second homes, land sales and smaller cabins.

Long Realty Covey Luxury Properties will remain independently owned and operated—with the local knowledge and deep roots of a home-grown business—while tapping into the industry-leading clout of Long Realty, a Berkshire Hathaway affiliate. Franchising gives the company access to Long Realty’s array of leadership and support services, including cutting-edge information technology and marketing tools, training, and in-house referrals.

Another valuable plus: Long Realty’s instant name recognition.

The benefit for Long Realty is a bigger footprint in a booming area. “This expansion of our franchise network gives us the strongest presence in the White Mountains and Navajo County that Long Realty has ever had,” said Rosey Koberlein, CEO of Long Companies.

“This greatly expands the market opportunities all of our agents need for their clients who are dreaming of a second home in cooler temperatures,” Koberlein said. “Long Realty Covey Luxury Properties has already received numerous referrals, and in fact Kat put one of those listings into escrow after less than two days on the market.”

“When we started, we had high hopes of developing into a large family-based company,” said Jeff Covey, designated broker for the new franchise office. “We knew one day we would have to venture out to become even larger, doing bigger and better things. Long Realty is a great fit. They have the same goals and integrity as we do.”

Citing Long Realty’s 90-year record of excellence, “their knowledge and experience will only help us grow, ensuring amazing service and results for our clients,” Covey said.

For more information, contact Long Realty Covey Luxury Properties at (928)537-8510, by email at JeffCovey@LongRealty.com or online at coveyluxuryproperties.com. For information about franchising opportunities with Long Realty, contact Ann Sullivan, vice president of franchise sales and support, at (520)906-9900 or by email at AnnSullivan@LongRealty.com.

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Long Realty Sierra Vista’s Shredding and Recycling Event!

Join Long Realty Sierra Vista as they host their Shredding and Recycling Event at the Long Sierra Vista Office. Items will be accepted on a first-come, first-serve basis.

Where? Long Realty Sierra Vista Office, 2363 E Fry Blvd.
When? Saturday, August 20th from 8:00 am – 12:00 pm

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Are You Interested in Down Payment Assistance?

Are you or someone you know thinking of buying a home? The Pathway to Purchase Program is a brand new program that provides homebuyers with up to $20,000 in down payment assistance*.

Contact your Long Realty agent to find the approved lender and appropriate house and for more information.

*restrictions may apply 

Quick Email for P2P_for blog

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Long Realty’s David Henry Does it All in Huge Luxury Sale

David Henry

In a booming luxury-home market, one Tucson REALTOR® has drawn on years of experience and a sterling reputation—plus a lot of hard work—to achieve a rare luxury transaction. David Henry, an Associate Broker with Long Realty’s Foothills office, represented both the buyer and the seller in the recent sale of a multi-million dollar Foothills home.

Originally listed at $3.9 million, the sale closed at $2.8 million, making it the second-highest residential sale in the Tucson market this year—in terms of cost. In terms of elevation, the house is actually the highest home in the Catalina Foothills, at roughly 3,550 feet.

“Both the Sellers and Buyers were delighted with David’s representation,” said Laura Mance, manager of the Foothills office.  “The price and location made this unique property a marketing challenge that required not only national but international exposure. Our affiliation with Luxury Portfolio International coupled with David’s skill and experience got the job done. Double congratulations are in order.“ Long Realty’s Foothills office is the top-ranking residential real estate office in Tucson by sales volume.

Located at 7300 E. Stone Canyon Drive, the house sits on 93 acres bordering the Coronado National Forest, with panoramic views of the valley below. The renowned Loews Ventana Canyon Resort is about five minutes away.

Henry has deep roots in area real estate, with 40 years as a REALTOR® in Tucson. His background includes custom home marketing and sales, plus experience developing residential communities in the Catalina Foothills, Oro Valley and Dove Mountain.

A unique property, the home has changed hands only twice—including the recent sale—since it was built in the 1970s. The new sellers owned it for 16 years before putting it on the market. But in general, the Tucson luxury-home market is heating up fast. Long Realty data show sales of 25 luxury properties closing in June, the most in the last two years and up 32 percent from the previous June. To join the luxury category, a property must be listed at $800,000 or more.

For more information, contact David Henry at (520)360-2116, by email at henrytucson@gmail.com, or online at www.henrytucson.com.

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Long Realty’s Award Winning Affiliation

Long Realty is honored to be a part of one of the most admired and respected companies in the world, Berkshire Hathaway. Fortune Magazine recently ranked Berkshire Hathaway the 4th most admired company in the world and Barron’s ranked us 2nd most respected company.

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Long Realty’s Homebuyer Seminar

Are you thinking about buying a new home? You’re invited to the Long Realty Homebuyer Seminar. Hear from experienced Real Estate professionals as they answer questions on the complete home buying process. They will also be talking about the new ‘Pathway to Purchase’ program that could help you with a down payment and closing costs!

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Long Realty Welcomes Dominick Scala to the River/Campbell office

Dominick Scala

Tucson civic leader, business executive and golf personality Dominick Scala—better known as Dom—has joined the Long Realty team of agents. Based at the company’s River/Campbell office, Scala will focus on representing properties in Sun City Oro Valley, in metro Tucson’s booming northwest corridor.

Scala is a recent arrival to real estate, but customer service is in his blood. His work life started at Eegee’s, Tucson’s home-grown restaurant chain, while he was in high school. More than 38 years later, he was still at Eegee’s, having risen through the ranks to become Director of Operations, responsible for 23 restaurants and 500-plus employees. Along with his business background, Scala said his strong suit is “my direct, honest approach, always telling it like it is.”

A native Tucsonan, Scala graduated from Catalina Magnet High School and studied business at the University of Arizona.

Community service is a big part of Scala’s resume. He’s held leadership positions with the Northwest Optimist Club and as a company organizer for United Way, and he’s a past Vice President of Canyon Del Oro Little League.

“Dom has an exciting future in real estate,” said Linda Moore, manager of the River/Campbell office. “He’s an excellent communicator, and he has very deep business skills and strong community connections. He knows Tucson, and Tucson knows him. We’re delighted to have him join us.”

For more information, contact Dominick Scala online at dominickscala.longrealty.com, at (520) 240-0152, or by email at nyyankees7@outlook.com.

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