New franchise office boosts Long Realty’s Yuma-area coverage

Long Realty’s coverage of the booming Yuma-area real estate market took a big step up with the recent launch of a third franchise office. The Long Realty San Luis office opened January 20 to serve the San Luis and Somerton areas.

The new office is a branch of the Long Realty Yuma-Foothills office, established in 2014. Owner Elizabeth Carpenter, a 30-year veteran of the real estate business in Yuma and San Luis, will serve as designated broker for both offices.

Franchise offices are independently owned and operated, but draw on the services, support and considerable name recognition of Tucson-based Long Realty, a regional powerhouse and Berkshire Hathaway affiliate. Long Realty now comprises 40 offices—including 24 franchise offices—with more than 1,400 sales associates.

“Our affiliation with Long Realty has been so successful,” Carpenter said. “They sure keep their promises! We have received tremendous support from all departments, and the training has been critical in elevating our agents to a new level of excellence in today’s marketplace.”

Located some 20 miles south of Yuma, on the border with Mexico, San Luis is a port of entry with a population exceeding 30,000. Somerton is roughly halfway between Yuma and San Luis. With a mix of agriculture, manufacturing, light industry and trade, San Luis is among the fastest-growing rural areas in Arizona.

The office will advertise in Mexico, Carpenter said, but will represent properties only on the U.S. side of the border. The initial staff for the office will be two agents, Carpenter said, with another agent or two slated to join the team soon. Veronica Zavala will serve as the Branch Manager. Veronica has over 10 years’ experience as a realtor and lives and works in the area.  She is bilingual and a very active member of the community. In addition to working with residential buyers and sellers, the office will partner with two new-home subdivisions and an industrial park now being developed.

“The Yuma area, including San Luis, has seen tremendous growth,” said Rosey Koberlein, CEO of Long Companies. “With her deep roots and Foothills office, Elizabeth has already built a solid foundation in the area. This new office will expand her impact, and our presence, in this important market.”

Long Realty San Luis is located at 1914 Juan Sanchez Blvd., in the Plaza Riedel.

For more information, contact Elizabeth Carpenter, Long Realty San Luis owner/broker, at (928)503-0110 or by email at For information about franchising opportunities with Long Realty, contact Ann Sullivan, vice president of franchise sales and support, at (520)906-9900 or by email at

Posted in Uncategorized | Leave a comment

Arizona’s Awesome Accolades 2017

There are so many reasons to move to our beautiful home state of Arizona! We have unrivaled weather for most of the year, places rich in history and culture, picturesque sunsets and the coolest state flag.

Still not convinced!? Check out these awesome accolades from 2017 recognizing some of our major cities.

Arizona Accolades

Southern Arizona Accolades

Northern & Central Arizona Accolades

Posted in Uncategorized | Leave a comment

It’s good news for sellers as Long Realty releases 2017 housing reports

Continuing its longstanding tradition of leadership in providing in-depth coverage of trends and predictions in the regional real estate market, Long Realty recently released its content-rich 2017 End of Year Housing Report for Tucson and Southern Arizona, and for Phoenix, Central and Northern Arizona – an eight-page look at where the area’s market has been and where it’s heading.

Bottom line: For most of Arizona, the seller’s market is expected to continue. The inventory of homes for sale continued to decline in 2017, while sales continued to increase.

Available at no charge only from Long Realty—both online and from company-affiliated sales agents. The report offers big-picture looks at Housing Market Trends, Recent Tax Changes, and Community Growth and Accolades.

The report concludes with Rosey’s Market Insights, by Rosey Koberlein, CEO of Long Companies. Koberlein cites a mix of factors—strong demand for housing outpacing the available supply; attractive mortgage rates; a muscular stock market; baby boomers seeking a warmer retirement locale; and an expanding local job market—to forecast continued local growth in housing sales and pricing for 2018.

Bringing some clarity to homebuyers and sellers, the reports includes a discussion of what to expect as the Tax Cuts and Jobs Act of 2017—the recently enacted tax overhaul—begins to take effect.

The 2017 End of Year Housing Reports for Tucson and Phoenix areas are available online at and from Long Realty sales agents. For more information on the housing market or to schedule an interview with Long Companies CEO Rosey Koberlein, please contact Kevin Kaplan, Vice President of Marketing and Technology, at or (520) 918-3874.


Posted in Uncategorized | Leave a comment

Long Realty makes a strong showing at REALTORS® ceremony

It wasn’t a clean sweep, but Long Realty Company and its affiliated brokers and sales agents collected a host of awards and leadership positions during the recent Tucson Association of REALTORS®’ 2018 Installation and Awards Ceremony. The event was held November 17 at the JW Marriott Tucson Starr Pass Resort & Spa.

Of the nine award categories—both individual and group—for 2017, three honors went to Long Realty or its affiliated personnel. The company won the vaunted Corporate Community Achievement Award, This honor recognize a REALTOR® company that demonstrated exceptional commitment to making our community better. It is one of the more competitive categories because so many companies do many good things throughout the year. While up to three brokerages a year can be recognized, Long Realty was the solo honoree for 2017.

Winning an Outstanding Service Award was Sierra Hardy, a sales agent with the company’s Foothills office. This award recognizes individuals who serve TAR and the broader industry with distinction. Also honored with a Committee of the Year award was the association’s CEO Search Task Force, chaired by Long Realty’s Pam Ruggeroli, an associate broker with the Tanque Verde office. As TAR’s top-performing committees these volunteer groups are honored for advancing the goals of the association.

Named to the TAR board of directors for 2018 are four Long Realty affiliates continuing from the 2017 board. Stepping up to vice president is Robert Hallberg, an associate broker with the Houghton/Southeast/Vail office. Also continuing are Sierra Hardy and Patricia Leahy, an associate broker with the Foothills office. Pam Ruggeroli remains on the 18-member board as immediate past president. Incoming members include associate broker Ralph J. Roehrich and sales agent John Olberding, both with the Tanque Verde office.

Joining the 2018 board of directors of the Multiple Listing Service of Southern Arizona is John Mijac, Long Realty’s designated broker. Continuing with the board for another year is Kevin Kaplan, Long Companies’ vice president of marketing and technology. Both are with the company’s home office. The MLSSAZ is a wholly owned TAR subsidiary with its own 10-member board.

 And serving on the 2018 Tucson REALTORS® Charitable Foundation board are Steve Redmond of the Foothills office and Jeano Savard of the Tanque Verde office. The board comprises 15 members.

“Long Realty is focused on positively impacting people’s lives, including giving back to our community. One way we do this is through supporting our industry and local Realtor associations. I am proud of how our organization and individuals volunteer their time and resources to this important cause.” said Rosey Koberlein, Long Companies CEO.

Founded in 1926, Long Realty Company is the leading residential sales company in Southern Arizona. It fields more than 1,400 licensed real estate sales associates in more than 38 offices, including 23 affiliate realty and property management companies in Arizona and into Mexico.

For more information, contact Kevin Kaplan by email at or by phone at (520) 3874.

Posted in Uncategorized | 1 Comment

Sheri Smith joins Long Realty’s Foothills office as associate broker

Long Realty’s Foothills office continues to add to its already-deep talent pool with the arrival of Sheri Smith, an associate broker and native Tucsonan returning to her roots after a 15-year stint as a REALTOR® in southern New Jersey. Before adopting her married name, Smith was known as Sheri Munday.

Smith’s résumé includes multiple credentials from the National Association of REALTORS® to denote advanced training and skills in specific professional areas. She holds the designations of Seller Representative Specialist (SRS); Accredited Buyer’s Representative (ABR); Graduate, REALTOR® Institute member (GRI); Short Sales & Foreclosure Resource (SFR); e-PRO (online and digital representation); and Certified Residential Specialist (CRS). The CRS designation is the highest credential awarded to residential sales agents, managers, and brokers. Smith is also a National Association of REALTORS®-trained mediator.

With a focus on residential properties, Smith works with buyers and sellers and counts consulting and short sales among her specialties. In addition to her work as an associate broker, Smith is a real-estate photographer and business/life coach.

“We’re delighted to welcome Sheri to the office,” said Laura Mance, manager of the Foothills branch. “Her qualifications, experience and drive to provide excellent service make her a great fit. And as a Tucson native who’s been away for a while, she brings a fresh perspective to the properties we represent.”

Located at 4051 E. Sunrise Drive, Suite 101, Long Realty’s Foothills office is Tucson’s leading residential real estate office as measured by sales volume. The office was opened in 1979 to serve the Catalina Foothills and greater Tucson markets.

For more information, contact Sheri Smith by email at or by phone at (856) 625-0160.

# # #


Posted in Uncategorized | Leave a comment

Long Realty’s Tanque Verde office doubles mortgage staff

Keeping pace with the growing regional real estate market, Long Mortgage Company has added a second loan officer to support operations at Long Realty’s Tanque Verde office. Chelci Clarke started in her new position October 27.

Clarke, a California native, moved to Tucson in 2015. She began her Arizona mortgage career as an assistant loan processor with another company, where she learned the ins and outs of the business. Soon she moved up to loan officer, handling originations.

An affiliate of Long Realty, Long Mortgage Company offers loans for real estate purchases and refinances. Included are FHA, VA, conventional, renovation, and jumbo mortgages, as well as down-payment assistance programs. Every Long Realty office hosts at least one consultant; initial consultations are free.

As a military spouse, part of Clarke’s mission will be to guide veterans and active-duty personnel through the VA loan process. Clarke is also working on an MBA in healthcare administration from Northern Arizona University.

“Chelci’s customer service and professionalism are amazing,” said Ralph Roehrich, manager of the Tanque Verde office. “She strives for excellence and is determined to build strong relationships with REALTORS® and her clients. Her goal is to help families feel comfortable and fully informed throughout their home-buying experience.”

Long Realty launched the Tanque Verde office in 1982 to serve the northeast, southeast, and central areas of greater Tucson. The office is located at 6410 E. Tanque Verde Road.

For more information, contact Chelci Clarke by email at or by phone at (520) 918-5805.

Posted in Uncategorized | Leave a comment

The Daly Duo rejoins Long Realty’s Green Valley office

Returning to Long Realty’s Green Valley office after detours through two other agencies are Ed Daly and Mary Daly, a veteran REALTOR® team known as The Daly Duo.

The Dalys were previously licensed with the Green Valley office from January 2012 to January 2016. Based on their 2016 earnings, they rejoin the company as members of the 2017 Chairman’s Club, a Long Realty recognition honor reserved for high-performing agents.

Ed Daly began his real estate sales career in 2004 and has worked with several agencies in Tucson and Green Valley. Mary Daly earned her sales license in 2008 and promptly joined Ed as a team. Working with buyers, sellers and clients who are relocating, their focus is on active-adult, golf and investment properties. Serving senior clients in Green valley and Sahuarita is a team specialty.

“We’re delighted to have Ed and Mary back with us,” said Lynn Robinson, manager of the Green Valley office. “They’ve been part of the community for years, so they know the territory. They’re deeply experienced, and they receive wonderful testimonials from their clients. The Daly Duo is a great addition to our office.”

A company-owned office since 1993, Long Realty’s Green Valley office is located at 275 W. Continental Road in Green Valley. Its service area includes Green Valley, Sahuarita, Amado, and Tubac.

For more information, contact The Daly Duo team by email at or by phone: Ed Daly at (520) 971-7166; Mary Daly at (520) 971-7245.

Posted in Uncategorized | Leave a comment

Long Realty’s Career Event: November 2, 2017

Considering a Career in Real Estate?

If you or someone you know is considering a career in real estate sales, come to Long Realty’s Career Event and hear from industry experts to find out more. RSVP to Colleen Rafferty at 520-918-3869 or

Posted in Uncategorized | Leave a comment

Home again: Associate broker Pat Leahy returns to Long Realty

Already an area powerhouse, Long Realty’s Foothills office adds muscle to its sales force with the arrival of associate broker Pat Leahy. It’s a homecoming of sorts for Leahy, who launched her real estate career in 1999 as a salesperson at another of the company’s offices.

A former residential loan officer, Leahy’s specialties include contract negotiations; sales and marketing; and dealing with title, escrow and financing issues. She is an Accredited Buyer’s Representative (ABR), a Certified Residential Specialist (CRS) and a Graduate, REALTOR® Institute member (GRI). Her focus is working with both buyers and sellers to represent new, resale, and luxury residential properties.

Professional leadership is a Leahy hallmark. She is on the board of directors of the Tucson Association of REALTORS®, chairs the TAR education committee, and teaches ethics and orientation classes for new association members. A certified ethics instructor, Leahy served for about eight years on the Arizona Association of REALTORS® grievance committee as member and chair.

“We’re always delighted to have someone of Pat’s caliber join the office,” said Laura Mance, manager of the Foothills office. “Her tenacity, negotiating skills, proven ability, leadership and background in financial services make her a great fit for our market and our office.” Located at 4051 E. Sunrise Drive, Suite 101, Long Realty’s Foothills office is Tucson’s leading residential real estate office as measured by sales volume.

Leahy said her decision to return to Long Realty was driven by the company’s market share, name recognition, dedication to agent education and culture of giving back to the community. She will be a member of the 2017 Chairman’s Club, a recognition honor reserved for high-performing agents.

For more information, contact Pat Leahy by email at or by phone at (520) 262-9583.

Posted in Uncategorized | 2 Comments

Franchise agreement boosts Long Realty’s Scottsdale presence

Tucson-based Long Realty, a Berkshire Hathaway affiliate, continues to expand its market share in the Scottsdale and Phoenix metro area with the addition on June 19th of an established brokerage, Platinum Premier Realty.

Platinum Premier Realty was founded in 2006 by Tom Noble and has been newly renamed Long Realty Platinum Premier.  Tom brings a roster of experienced agents and deep community connections under the Long Realty umbrella as an independently owned and operated franchisee.  His office joins the 37 existing Long Realty locations with more than 1,400 sales associates.

Platinum Premier Realty was launched to provide “platinum services for premier lifestyles.”  Tom is pleased to say that “joining the Long Realty brand allows us to elevate our service level and provide clients with an even better real estate experience using the vast tools and brand name now available to our agents.”

“Tom Noble is an experienced and well-known broker in the Scottsdale and greater Phoenix area” said Rosey Koberlein, CEO of Long Companies. “Tom and his team have the skills, the polish and the track record to make them a perfect fit with Long Realty. This new relationship is an important addition to our Company and will greatly expand our presence in the Valley.”

Beginning in 1926 as a one-office real estate company, Long Realty’s company-owned and franchise offices now serve clients across the state and into Mexico. The company’s presence in the Phoenix area has grown with the marketplace: Long Realty now fields more than 350 agents in the Valley of the Sun, with seven franchise offices stretching from Surprise to Mesa. Other recent franchise expansions include Show Low and the White Mountains, and Flagstaff to the company’s state coverage.

Long Realty Platinum Premier is located in Scottsdale at 8755 E. Bell Road, Suite 106, just west of the Loop 101 freeway. For more information, contact Tom Noble at 480.419.1151 or by email at

Posted in Uncategorized | Leave a comment