Already the dominant real estate brand in Southern Arizona, Long Realty continues its growth as a statewide presence. With the addition of a well-established Show Low-based agency to its network of franchised offices, the company’s service area expands to include the popular White Mountains market.
Long Realty Covey Luxury Properties is the twenty-second of Long Realty’s franchise offices, which, together with a number of company-owned offices, serve virtually every major population area in Arizona.
The new franchise office has a strong track record as an independent brokerage. Founded, owned and operated by Jeff Covey and Kat Redlawsk, the office brings four agents and more than 125 listings throughout the White Mountains into the Long Realty family. The agency specializes in higher-end second homes, land sales and smaller cabins.
Long Realty Covey Luxury Properties will remain independently owned and operated—with the local knowledge and deep roots of a home-grown business—while tapping into the industry-leading clout of Long Realty, a Berkshire Hathaway affiliate. Franchising gives the company access to Long Realty’s array of leadership and support services, including cutting-edge information technology and marketing tools, training, and in-house referrals.
Another valuable plus: Long Realty’s instant name recognition.
The benefit for Long Realty is a bigger footprint in a booming area. “This expansion of our franchise network gives us the strongest presence in the White Mountains and Navajo County that Long Realty has ever had,” said Rosey Koberlein, CEO of Long Companies.
“This greatly expands the market opportunities all of our agents need for their clients who are dreaming of a second home in cooler temperatures,” Koberlein said. “Long Realty Covey Luxury Properties has already received numerous referrals, and in fact Kat put one of those listings into escrow after less than two days on the market.”
“When we started, we had high hopes of developing into a large family-based company,” said Jeff Covey, designated broker for the new franchise office. “We knew one day we would have to venture out to become even larger, doing bigger and better things. Long Realty is a great fit. They have the same goals and integrity as we do.”
Citing Long Realty’s 90-year record of excellence, “their knowledge and experience will only help us grow, ensuring amazing service and results for our clients,” Covey said.
For more information, contact Long Realty Covey Luxury Properties at (928)537-8510, by email at JeffCovey@LongRealty.com or online at coveyluxuryproperties.com. For information about franchising opportunities with Long Realty, contact Ann Sullivan, vice president of franchise sales and support, at (520)906-9900 or by email at AnnSullivan@LongRealty.com.