David Guthrie, Hacienda Group join Long Realty’s Foothills office

Long Realty’s market-leading Foothills office has enhanced its already-strong cadre of sales associates with the addition of another seasoned agent. First licensed in 2005, David Guthrie worked as a REALTOR® and team leader with several other real estate companies before making the move in March to Long Realty.

With Guthrie comes a rapidly growing team, The Hacienda Group.

Guthrie’s specialties include listing agent, buyer’s representative, investment properties, first-time and move-up buyers, relocations, condos, and short sales and foreclosures. His résumé also includes experience working as a real estate investment consultant.

Guthrie holds the Short Sales & Foreclosure Resource certification from the National Association of REALTORS®. The SFR indicates specialized training and expertise to work with distressed sellers and the legal, financial and other professionals involved in short sales and foreclosures.

“Our experience with distressed properties has given us a solid foundation for the services we provide our clients,” Guthrie said. But, he added, the team is making a strategic shift toward non-distressed properties and away from short sales and foreclosures. “Our passion is helping buyers and sellers navigate challenging markets and bringing the dream of home ownership to real people,” he said.

“David and The Hacienda Group are a terrific addition to the office,” said Laura Mance, manager of the Foothills office. “They bring solid experience, enthusiasm, strong leadership, and a wide range of specialties. And they’re deeply involved in the community, which is a hallmark of this office.”

Launched in 1979, Long Realty’s Foothills office is the leading real estate office in Tucson as measured by sales volume.

For more information, contact David Guthrie by email at david@hacienda-group.com or by phone at (520) 406-4702.

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Long Realty presents annual awards for leadership, service

Long Realty celebrated two of its own Feb. 16 with annual awards to recognize lifetime professional achievement and outstanding community service.

Taking home the Barrington Long Lifetime Achievement Award for 2017 was Susie DeConcini, an associate broker with the company’s Central office. And, in an unprecedented posthumous honor, Kelly Bequette of the Foothills office received the 2017 Sam H. Woods Community Service Award. Bequette, 58, died Nov. 5 after a motorcycle accident.

Barrington Long Lifetime Achievement Award for 2017: Susie DeConcini

Named for Barrington Long, president and owner of Long Realty from 1952 to 1980—and son of company founder Roy H. Long—the Barrington Long Lifetime Achievement Award honors a sales associate whose career has had a significant impact on the field of real estate, earning the respect and admiration of professional colleagues and inspiring others to excel.

“Susie is the perfect nominee for this award,” said Wendy Trush, manager of the Central office. “She’s had a lasting impact on real estate through her knowledge of historic and unique homes in central Tucson and the Foothills, and she always has time to mentor others. Her willingness to share is well known within her office and the larger real estate community, and her peers respect her greatly.”

One of the best-known REALTORS® in Tucson, DeConcini has been in real estate for more than 35 years, including 20-plus years as an associate broker with Long Realty.

Sam H. Woods Community Service Award for 2017:  Kelly Bequette

The Sam H. Woods Community Service Award, presented to the sales associate who best exemplifies a commitment to community involvement and “service above self,” went to the late Kelly Bequette, who was an associate broker with the company’s Foothills office. The award is named for Samuel H. Woods, a former Long Realty member renowned for his community-service engagement.

As part of the award, a donation is made to the Samuel H. Woods Memorial Scholarship Fund in the name of the recipient. Administered through the University of Arizona Foundation, the fund supports a scholarship for a UA student in the area of regional land development in the Department of Geography.

“Kelly’s life and character earned the respect and admiration of his professional colleagues,” said Laura Mance, manager of the company’s Foothills office. “He practiced real estate with the highest of high standards.” During an impromptu memorial gathering, Bequette’s colleagues described him as “gracious, a gentleman, professional, kind, funny and generous,” Mance said.

“If Kelly found himself with five extra minutes in the day, he would look for someone who needed help to fill that time,” said Father John Lyons, pastor of St. Thomas the Apostle Catholic Church in Tucson. In addition to his church work, Bequette was active with the Long Realty Cares Foundation, the Knights of Columbus, the Arizona Boys Chorus and the Tucson Girls Chorus.

For more information, contact Noe Durazo by email at NoeD@LongRealty.com or by phone at (520) 918-8810.

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Long Realty’s oldest franchise agreement celebrates the big 2-0

Just wrapping up its own 90th birthday, Long Realty is celebrating another milestone: the 20th anniversary of its first franchise agreement. Long Realty Benson was first to join the company’s fledgling franchise program, in 1997.

Franchised offices are independently owned and operated but draw a number of benefits from the relationship with Long Realty. The franchising package includes instant name recognition, state-of-the-art marketing and technology services, access to a worldwide network of referrals and listings, deep research resources, and other perks that come from being affiliated with the largest residential real-estate company in Southern Arizona.

The relationship has been mutually beneficial. “Long Realty just knows how to treat their clients and franchisees right,” said J. Mahlon MacKenzie, owner and designated broker at the Benson office. “We’ve enjoyed a very good working relationship. Long Realty has a great reputation, and they bring us all sorts of opportunities.“

“The Long Realty Benson office is special for us,” said Rosey Koberlein, Long Companies CEO. “They were the first to take the franchising leap, and it’s been a wonderful experience ever since.”

The office, at 642 W. 4th St. in Benson, was established in 1987 and remains in its original location. “It’s right in the center of town,” MacKenzie said. “It’s worked very well for us.” The office is planning a fall celebration to honor the franchise anniversary.

While relocation is not part of the story, the office has gone through changes over time, fielding as many as 16 agents at one point. The current head-count is eight, including six REALTORS®, one broker—MacKenzie—and one associate broker and office manager: Margene MacKenzie, wife of Mahlon.

And big changes are coming, MacKenzie said. “The city of Benson is about to experience exponential growth” as a massive 28,000-home development in the area gets underway. “The entire community will benefit from what that brings.”

Through vigorous franchising—as well as the opening of numerous company-owned offices—Long Realty has expanded its Tucson-based footprint to cover the region from Puerto Peñasco, Sonora to the White Mountains and west to Yuma. The company now counts 23 franchisees among its total of 36 offices.

For more information, contact J. Mahlon MacKenzie by email at mackenzie@LongRealty.com or by phone at (520) 586-2300.

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Long Realty names new Director of Relocation Services

There’s a new face at the table as veteran REALTOR® Anne Crooks joins the Long Realty management team, taking over from Don Booth as he semi-retires March 1.

Most recently an associate broker with the company’s River/Campbell office, Crooks has been named the company’s new director of business development/relocation.  Booth will stay on as the broker for the company’s RHL Referral Network and facilitator of its Commercial Sales Group.

“Anne is uniquely qualified, a pleasure to work with and a strong supporter of our Long Realty agents,” said Rosey Koberlein, Long Companies CEO. “I know she will succeed and take our Relocation Services department to the next level. And we are all enormously grateful that Don has accepted this new role.”

Providing relocation support is a subset of the real estate industry, in which specialists assist clients as they move into or out of an area. Working with individuals or corporations, relocation services help with everything a newcomer might need, from area orientations to home searches to the shipping of household goods.

Heading Relocation Services is a natural fit for Crooks. As a military spouse, she experienced first-hand eleven relocations across the country and internationally. And she made relocation a specialty in her own real estate practice, working with Long Realty’s relocation department and the USAA Movers Advantage Program to assist military families relocating to and from Tucson.

“This exposure to the relocation experience and to new communities and cultures around the globe has prepared Anne to fulfill her new position with insight, compassion and practical know-how,” Koberlein said.

Prior to launching her 15-year career in real estate, Crooks was licensed for 20-plus years in Florida as a certified public accountant. She currently represents the River/Campbell office on the board of the Long Realty Cares Foundation, the company’s philanthropic arm.

For more information, contact Anne Crooks by email at AnneC@LongRealty.com or by phone at (520) (520) 918-1605.

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Long Companies’ insurance division adds muscle

Building on its “all services under one roof” strategy, Long Companies has added two veteran sales agents to its insurance operations. Ramon Peralta and Kathy Peate come to Long Companies from insurance careers with other companies.

“I’m delighted to have Ramon and Kathy join our team” said Reneé Gonzales, president of Long Title Agency and executive vice president of Long Companies Core Services. “Their deep experience, fresh perspectives and abundant energy will help us serve our clients even better.”

Core Services comprises Long Mortgage Company, Long Title Agency, Long Insurance Group and partnerships with several home-warranty providers. The Insurance Group works with a number of carriers to provide a full range of policies, including home, auto, umbrella, life, and other coverages.

“Kathy has already worked with many of our REALTORS® and is excited to join an agency with multiple carrier options, letting her find the right product for every client,” Gonzales said. “Ramon speaks fluent Spanish and brings with him experience that will help our buyers get the best insurance coverage for their needs.”

Peate has been in insurance sales for eight years and recently owned her own agency, representing American National Property and Casualty Company. In his three-year insurance career, Peralta has worked in sales with Allstate and GEICO.  Both agents will spend several weeks in training before beginning their new duties.

For more information, contact Reneé Gonzales, executive vice president of Long Companies Core Services, by email at ReneeG@LongRealty.com or by phone at (520) 918-3820.

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Long Realty’s Career Event: February 13, 2017

Considering a Career in Real Estate?

If you or someone you know is considering a career in real estate sales, come to Long Realty’s Career Event and hear from industry experts to find out more. RSVP to Colleen Rafferty at 520-918-3869 or careers@longrealty.com.

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Long Realty’s Koberlein makes Swanepoel Power 200 list for 2017

Rosey Koberlein, president and CEO of Tucson-based Long Companies, travels with a high-powered crowd, and now there’s documentation to prove it.

Just released is the Swanepoel Power 200 list for 2017, the definitive ranking of the 200 most powerful executives in the residential real estate brokerage industry. The Power 200 list is produced and published annually by the Swanepoel T3 Group, a research and consulting organization serving the global real estate industry.

Ranked at number 126—31st among women on the list—Koberlein heads the largest residential real estate brokerage in southern Arizona. Long Realty fields some 1,200 sales associates from 36 offices, including 23 independently owned affiliate brokerages. The company’s coverage spans the region, edging north to the White Mountains and into Mexico. The Real Trends 500 Survey places Long Realty Company in the top 30 independent real estate companies in the nation.

Since joining Long Realty in 1991, Koberlein has served in a number of positions in branch offices and within senior management. She was named general manager in 1998 and rose to president and CEO in 2004.

“It’s a great honor to be included among such an accomplished group,” Koberlein said. “But really, this achievement belongs to the entire Long Companies organization. I didn’t do it by myself.”

The criteria to join the list are rigorous. According to Swanepoel, “Leaders are evaluated based on their personal influence, tenure, office, decision-making power, the financial resources at their disposal, their company or organization’s industry significance and geographic reach, and public announcements about pending changes.”

Swanepoel research and reports are highly regarded in the real estate industry, and are frequently referenced by Bloomberg Businessweek, CNN Money, MSNBC, The Wall Street Journal, The New York Times, Forbes, Housingwire and other leading publications.

For more information, contact Noe Durazo by email at NoeD@LongRealty.com or by phone at (520) 918-8810. Go to https://www.swanepoel.com/power200/2017 to see the entire Swanepoel Power 200 list for 2017.

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Boys Chorus receives donation to honor Long Realty’s Kelly Bequette

Long Realty today honored the memory of a recently deceased REALTOR® by presenting a check for $8,500 to support the Tucson Arizona Boys Chorus.

The presentation was at 2 p.m. at Long Realty’s Foothills office, 4051 E. Sunrise Dr., Suite 101. Kelly J. Bequette, 58, from the Foothills office, died Nov. 5 following a motorcycle accident on Tucson’s northwest side.

The donation was made possible by a grant from the Long Realty Cares Foundation and a collection by agents at the Foothills office. Presenting the check was Barbara Moylan, board president of the foundation. The check was accepted by Dr. Julian Ackerley, director of the chorus.

Mary Bequette, married to Bequette for 35 years, son Ryan Bequette, and daughter Michelle Pyde were on hand for the ceremony.

A vice president of the Long Realty Cares Foundation board, Bequette was active in many local charities. He was a long-time supporter and past board member of the Tucson Arizona Boys Chorus, hence its selection to receive his memorial donation.

Bequette began his real estate career in 2005 after retiring from the Air Force Reserve as a senior master sergeant. Except for one year with another company, his entire career was with Long Realty. Bequette earned his broker’s license in 2008 and was serving as an associate broker with the Foothills office at the time of his death. A Master Certified Negotiation Expert, Bequette was a member of Long Realty’s Chairman’s Club for 2016, an honor reserved for high-performing REALTORS®.

“Kelly’s death leaves a tremendous hole in our office family,” said Laura Mance, manager of the Foothills office. “His clients loved him. He would do whatever it took to close a transaction, even if that meant helping a senior seller pack to move. He was a dear friend.”

Founded in 2002, the Long Realty Cares Foundation has given more than $2.5 million to a wide array of community groups. In 2015 alone, the foundation awarded grants totaling $165,600 to 66 different local organizations focused on education, health, community services and the environment. Foundation grants are funded by donations from agents who opt-in to contribute a percentage of their commissions, Long Companies employees, other donors, and by matching donations from the Long Companies.

For more information, contact Michelle Salvagio by email at msalvagio@LongRealty.com or by phone at (520) 918-3757.

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Long Realty’s Ferro and Durkin close 2016’s biggest sale in Pima County


One of Long Realty’s top-performing agent teams ended the year with a bang by closing the sale on a $3.25 million Foothills property. Closed on December 15, the transaction is the highest-price sale in the north Tucson area in the last three years, and the biggest in Pima County this year. The property was originally listed at $3.9 million.

Representing both the buyer and the seller, business partners and REALTORS® Anne Ferro and Bryan Durkin are from Long Realty’s Foothills office, where Ferro serves as associate broker.

Located on a 1.67-acre lot at the end of a cul-de-sac in The Canyons, a gated community nestled at the border of the Pusch Ridge Wilderness area of the Coronado National Forest, 7288 N. Cloud Canyon Place was designed by a team headed by renowned architect Larry Pearson and built in 1999. Interior design was by Holler & Saunders Ltd., of Nogales, Ariz., a noted specialist in Latin American and Spanish colonial antiques.


Boasting panoramic city and mountain views, the Spanish colonial-style hacienda features antique, handcrafted and reclaimed materials from around the world, including natural stone, historic timbers and aged hardwood floors. The 6,842 square foot home has three bedrooms and four bathrooms, and includes a great room with a soaring beamed ceiling and an interior courtyard complete with fountain.

“This is an incredible property and a very important sale,” said Laura Mance, manager of the Foothills office. “I think it is a sign of increasing movement in the high end, and I’m expecting more good things to come in 2017.

“Anne and Bryan are among our top-performing agents,” Mance said. “The way they handled this sale shows why. It’s very rare for the same agent or team to represent both the buyer and the seller in a transaction, particularly at this price level. Their tact, expertise, hard work and professionalism made it happen.” As measured by sales volume, Long Realty’s Foothills office is the top-ranking residential real estate office in Tucson.

Representing high-end properties is not a novelty for Ferro and Durkin. Among the team’s current listings are four properties priced well north of the million-dollar mark, and two more that come close. Both agents are members of the company’s Luxury Panel, a group of top agents who meet regularly to discuss conditions in the upscale market. Long Realty is also a member of Luxury Portfolio International, a global network of more than 85,000 agents specializing in high-end properties.

For more information, contact Anne Ferro or Bryan Durkin at (520) 918-5493, by email at FerroDurkin@aol.com, or online at anneferro.longrealty.com.

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Long Realty scores twice on Tucson Association of REALTORS® honor roll


One Tucson institution dating to the 1920s honored another as Long Realty wins two awards for community service—one an individual tribute and one for corporate efforts—in the 2016 round of recognitions by the Tucson Association of REALTORS®.

Taking home the Roy P. Drachman Community Achievement Award was Rosey Koberlein, president and CEO of Long Companies. Long Realty also won a Corporate Community Achievement Award.

Named after visionary Tucson real estate executive and philanthropist Roy P. Drachman, Koberlein’s award honors an individual REALTOR® for outstanding community service that enhances the real estate profession. The corporate award recognizes a company for exemplary service and leadership across a broad range of community involvement.

“It’s a great honor to be acknowledged for what we do every day,” Koberlein said. “Since its founding in 1926, Long Realty has always been committed to being a positive influence in the community. These awards actually recognize two aspects of the same thing, because we live what we believe, as both a corporation and as individuals.”

Evidence of that commitment is plentiful. The Long Realty Cares Foundation, largely funded by the agents and employees of the Long family of companies, has supported many deserving community groups with grants totaling more than $2.5 million since its start in 2002. Long Companies also sponsors the Tucson Pops Orchestra and other local organizations, hosts charity fundraisers, and serves the community in myriad ways at the individual, branch office, and corporate level.

At a personal level, Koberlein’s résumé includes a lengthy and still-growing history of serving numerous community, national, and professional organizations, as well as public speaking on topics ranging from real estate to mortgage and title issues.

Koberlein joined Long Realty in 1991 and was named general manager of Long Companies in 1998. She moved up to president and CEO in 2004. Over the course of a 30-year real estate career Koberlein has garnered numerous awards for leadership and community service.

The largest trade organization in Southern Arizona, the Tucson Association of REALTORS® was established in 1921 as the Real Estate Board of Tucson. The association represents the interests of over 4,800 professionals in the real estate industry and works to support healthy growth and community improvement.

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