A perennial leader in the local luxury-housing market, Long Realty showed its clout once again in 2019, with its agents far outpacing the competition.
Long Realty’s luxury agents listed and sold last year 8 of the top 10 highest-priced luxury transactions in Tucson, according to data from the Multiple Listing Service of Southern Arizona.
While the working definition of “luxury property” starts at $800,000, every home on the top-10 list was well above that price point. Closing prices ranged from $3,050,000 for an Oro Valley estate (listed by Long Realty’s Suzie Corona and Josh Waggoner) to four homes—all listed by Long Realty—that sold for $1,950,000. More details on the 8 luxury sales are below.
| Sale Price | Address | MLS # | Listing Agent |
| $3,050,000 | 812 W. Granite Gorge Drive | 21906725 | Susie Corona/Josh Waggoner |
| $2,550,000 | 4615 N. Placita Roca Blanca | 21828650 | Matt James |
| $2,350,000 | 6262 E. Vista Del Canon | 21906412 | Russell Long |
| $2,100,000 | 7211 N. Secret Canyon Drive | 21903141 | Josh Waggoner |
| $1,950,000 | 6466 E. Santa Aurelia | 21902520 | Jameson Gray/McKenna St. Onge |
| $1,950,000 | 1272 W. Twisted Mesquite Place | 21633384 | Michael Douglass |
| $1,950,000 | 3646 E. Placita Lindura | 21909947 | Jameson Gray/McKenna St. Onge |
| $1,950,000 | 13528 N Pointed Rock Court | 21918070 | Sandy Northcutt |
“How do we explain our success in this market segment?” said Laura Mance, president of Long Realty. Mance listed a number of reasons, including highly skilled sales professionals, proven success in working with affluent buyers and sellers, international exposure through the company’s affiliation with Luxury Portfolio International, and effective luxury marketing strategies.
Long Realty dominates throughout the local luxury market, not just at the top end. “Last year, over 48 percent of luxury buyers and sellers chose us. That’s five times more than our closest competitor. When a luxury buyer is in our market, Long Realty agents know about it,” Mance said.
“Bottom line, the answer is ‘trust,’ built client by client and supported by a deep history of successful transactions,” Mance said. “Luxury clients are sophisticated and they won’t settle for a property, or an agent, that’s just ‘good enough.’ It’s a difficult segment, and you have to be prepared. We do our homework and our clients know the quality experience Long Realty will provide.”
